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Calling up your customer - Think Twice

Recently I came across an interesting article which talked about how placing too much focus on customer sometimes irritates him/her so much that the customer builds up a negative image about the brand.
For example, If I am pestered every other day by telecallers, print media, visual media about a particular brand and how it scores over others, I might soemtimes develop a dislike towards this particular brand for this particular reason, without even having tried or tested it!!

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