Consolidate, Cleanse, Complete Customer Data -Four steps away!
Today enterprises have IT systems performing varied business functions like Finance, Sales,R&D etc. and they are spread across geographies. All these different IT systems need to share the relevant and critical key data - products, customers, suppliers.
Customer Data Integration (CDI) integrates the customer data across multiple channels, multiple lines of business where there are potential multiple sources of customer data residing in multiple applications.
Customer Data Integration (CDI) integrates the customer data across multiple channels, multiple lines of business where there are potential multiple sources of customer data residing in multiple applications.
Oracle Customer Data Hub is a better way to implement CDI.It uses a hub and spoke model where the hub is called the Customer Data Hub and the spoke would be various external applications interacting with the hub.
The Customer Data hub (CDH) maintains a single source of the customer master data, cross references and synchronizes the data in real-time with the other external systems. It helps in identifying the duplicate Customer data, validate the addresses with any third party address validation software, and enrich the customer data with Dun and Bradstreet (D&B) in order to provide a single blended view of customer records in the central hub to the implementing organizations.
Customer Data Hub helps you to manage the entire the lifecycle of customer data centrally in the hub by providing data quality features that can identify and resolve duplicates using configurable match rules. This helps the implementing organizations to answer questions like 'Who are your customers?","What have they bought?" and "What more can you sell to them?"
Customer Data Hub can synchronize the data with all external applications. Any modifications/updates in the hub will send a notification using Business events to the subscribed systems to sync their customer data. The net result of this would be the customer data can be shared across all systems providing better customer service and all enterprises can rely on the central hub.
Lastly, Customer data hub can provide a 360 degree holistic view of customer data throughout the enterprise. It provides real-time access to view the transactions across the e-business suite applications with having to move the data into the hub.
The Customer Data hub (CDH) maintains a single source of the customer master data, cross references and synchronizes the data in real-time with the other external systems. It helps in identifying the duplicate Customer data, validate the addresses with any third party address validation software, and enrich the customer data with Dun and Bradstreet (D&B) in order to provide a single blended view of customer records in the central hub to the implementing organizations.
Customer Data Hub helps you to manage the entire the lifecycle of customer data centrally in the hub by providing data quality features that can identify and resolve duplicates using configurable match rules. This helps the implementing organizations to answer questions like 'Who are your customers?","What have they bought?" and "What more can you sell to them?"
Customer Data Hub can synchronize the data with all external applications. Any modifications/updates in the hub will send a notification using Business events to the subscribed systems to sync their customer data. The net result of this would be the customer data can be shared across all systems providing better customer service and all enterprises can rely on the central hub.
Lastly, Customer data hub can provide a 360 degree holistic view of customer data throughout the enterprise. It provides real-time access to view the transactions across the e-business suite applications with having to move the data into the hub.
