Business Intelligence is not just gathering information, but providing the right information at the right time to make the right decisions is an old definition. The latest technology trends are an output of fusion, integration and collaboration of multiple technologies working hand in hand. Business Intelligence would provide decisions to the right people and enables right information to be leveraged by an insight driven action or event.
The current situation in many organizations is Business Intelligence and Management Processes are in silos in their respective areas. Business Intelligence should no longer be restricted to creating standalone reports but should drive business processes, whether that is driving the actions of front-line users, or seamlessly linked into operational workflow through dashboards and portals. Market leaders identify the need of analytics to improve their management processes. Managers track their actions and performance to improve further with alignment to the organizational goals. Performance management is becoming a part of the business intelligence equation at a rapid pace.
No matter how good a strategy can be, unless it is executed seamlessly and reaches the team on the ground it is not possible for organizations to achieve business excellence. Alignment of BI-EPM ensures that key KPI's, focus points, etc are aligned and management is well connected with the team and understand the direction towards organizations common goals. Today, one of the biggest challenge organizations face is the amount of time spent in synchronizing system data and working it back for management decision making. With integrated applications more time can be spent in analyzing data and more importantly well defined ownership & responsibility to achieve business goals.
An integrated BI and Management environment aligns strategy (EPM) and operations (BI) and drives insight and performance. The integrated Business Intelligence and Enterprise Performance Management is considered as a lever to drive growth that extends the operational excellence to management excellence. The combination will rationalize the organization's management systems to share insights across the enterprise and improve the strategic, financial and operational management processes. The integration links strategic goals to operational decisions by integrating all management processes to deliver consistent, reliable insights to drive action with single version of the truth - with reduced system complexity and lower cost.
Gone are the days when the wait time for information was days and now users expect a response as simple and similar as a 'Google' search for a query. Expectations are huge! Any new IT investment is expected to quickly deliver the results in a short timeline with effective return on investment (ROI) and reduced total cost of ownership (TCO).
How is this possible?
Oracle has made a significant investment over the past few years (Siebel, Hyperion acquisitions being the backbone) in the BI space. From a product leadership and vision perspective, Oracle is probably the only vendor that is a leader in BI, Corporate Performance Management, and Data Warehousing. So not only does Oracle offer the most comprehensive BI solution, it is based on category leading products across every important area of the BI solution stack.
Oracle's Siebel based business intelligence, rechristened as Oracle BI has a comprehensive suite of BI products and infrastructure designed to bring greater business visibility and insight to the broadest audience, providing access to any user in an organization to have Web-based self-service access to up-to-the moment, relevant, and actionable intelligence.
The Oracle BI Applications are built on the OBIEE platform. The recent version of Oracle BI Applications 7.9.6.1 has a new spend classification application with the integration of the Oracle Financial Analytics module with JD Edwards' World Financial Management System. There are new prepackaged ETL routines introduced into Oracle's Hyperion Financial Data Quality Management software and expanded third-party platform support for data integration, operating systems and non-Oracle databases.
Oracle's Hyperion-based performance management applications help organizations to set up predictable and transparent financial processes which are aligned to the goals of the business. This can be achieved using the comprehensive suite of applications which encompass:
• Strategic Planning through Hyperion Performance Scorecard and Hyperion Strategic Finance
• Enterprise Planning and Budgeting through Hyperion Planning, Workforce and Capital Asset Planning
• Financial Close Process through Hyperion Financial Management and Financial Data Quality Management
• Cost and Profitability Management through Hyperion Profitability and Cost Management application
Hyperion also provides the advantage to manage all the different performance management applications centrally through a common workspace, MS Office interface, reporting and analysis tools and shared administrative services. However, based on client's requirement any of the Hyperion's EPM application can even be deployed as a Best-of-Breed solution.
Oracle's EPM System leverages Oracle's Fusion Middleware and is also hot pluggable with non-Oracle applications and technologies.
Here are some usage scenarios.
OBIEE can provide users a report/dashboard on Actual Vs Budgeted expenditure for various products/units/departments with an organization. In a silos environment, this information would end up with the identification of products/units/departments where actual expenditure has been more than the budgeted expenditure. However, in an integrated environment, users can access the planning application (Hyperion Planning) directly from the BI application to study the plan and make modifications if required and submit the updated plan for approval.
The total dollar amount of Orders is a useful metrics but not good enough to manage and improve business unless insight of the existing stock, orders in queue exists. By applying business knowledge to the process, the Order amount can be aligned to the regional manager's targets, existing stocks, forecasting of future requirements and identify the areas of focus.
Hyperion Profitability and Cost Management leverage the power of Essbase and provides the ability to allocate both revenues and costs for a complete view of profitability.
Hyperion Strategic Finance provides efficiency on cash and liquidity management with a strategic financial modeling in one environment, by combining both short term and long term considerations and leveraging the integration of Oracle Crystal Ball and Hyperion Essbase through 'What if' Analysis.
The journey so far, where business users were dependant on IT earlier for the reports, information was entered and consolidated manually was a gone era. Information that is readily available at every desktop, proactive alert for the actions to be performed as required sets the pace right for futuristic BI. As rightly said by Gartner, the alliance of operational excellence and management excellence is in the right direction driving business transformation from strategic level to process level.