As the Global Retailers grow in size and expand across geographies with more complex logistics function, they rely more on outsourcing 3rd Party Logistics Service providers (3PLs) to manage their supply chain and warehouse operations for better inventory management, operational and cost efficiency. Also this helps the retailers to focus their energy more on their core competencies and developing their product capabilities and increasing their market penetration.
Based on the geographical spread, product types, number of stores/distribution centers and the availability of 3PLs, Retailers have to work with multiple 3PL service providers to manage their entire supply chain. Managing seamless and tight IT integrations with multiple 3PL providers is a big challenge for any retailer today and the absence of an integrated IT infrastructure tops the list of concerns that retailers voice about 3PLs.
Even though both retailers and 3PLs have conflicting perspectives on several issues, one commonly agreed upon area of concern is Insufficient IT capabilities. One industry research shows that 43% of customers and 31% 3PLs agree that this is one critical improvement area and also Industry research has consistently indicated that a gap exists over the expectations that some retailers have for their 3PL's IT capabilities and the satisfaction level with those capabilities.
Both parties desire an IT system that is responsive, delivers valued information in real time. However, the degree of investment required to create and maintain such a system often stands as a barrier toward attaining such a goal. Another challenge is that smaller third-party logistics companies are slow to adopt effective software due to the significant up-front investment required for many systems. Also many retailers lack the KPIs reporting and visibility required to run adaptive supply chains while 3PLs argue that retailers could improve in their ability to communicate critically-needed data in a complete and timely manner.
The most common integration entities (interfaces) between the retailers and 3PLs are Item Master, Expected Receipt, Receipt Confirmation, Pick Release, Ship Confirmation, Inventory Adjustments and Inventory Snapshot. Many 3PLs and Retailers share a mutual and growing expectation to develop IT systems that provide real-time interfacing between their IT systems. Such integration balances not only current inventory, but can be used for demand/supply planning and help the retailers in scheduling future shipments more accurately. This results in creating greater efficiencies and reducing costs.
Here are some of the proven best practices that can help retailers to bridge this gap and help them in building a simple, flexible, responsive IT integration with 3PLs.
1. Standardize: When Retailers are working with multiple 3PLs with different IT capabilities and systems, it is very critical for retailers to standardize the fulfillment center models/ processes, business and functional requirements, integration specific scenarios, Interface/ Transaction details, Support management process, Exception/Error Processing, Reporting requirements, Data transport methodology and Lot numbering/attributes standards. This helps in setting clear expectations about day to day warehouse operations to all 3PLs and also helps in quickly on-boarding new 3PLs.
2. Communicate and Train: The standardized functional and technical requirements documents mentioned above act as the primary source of information for 3PLs. In addition, it is very critical to bring all the 3PL teams for a summit to walk them through the processes, standards and requirements with day-to-day scenarios in the warehouse operations. Also it is very critical to train both 3PL operations team and customer business team together which helps to establish a common understanding on processes and systems.
3. Build Tools for Support: When the supply chain structure is complex with 8-10 Regional distribution centers and 30-40 local distribution centers catering to 3000-4000 stores, it becomes very critical to make sure on daily basis that all the transactions flows across 3PL WMS systems and Retailer ERP systems successfully. This needs robust monitoring and support system for transactions failures and also good interface error correction mechanism to correct and reprocess the daily transactions. If the transaction failures are not addressed in an efficient and quicker way, the Inventory discrepancies between 3PL system and Retailer's ERP system can harm the upstream ordering and planning systems.
4. Identify what to Report: The mutually agreed and understood daily reporting mechanism for operations metrics and KPIs out of 3PL and Retailer IT systems is very critical to run the business operations smoothly. For example, the daily inventory discrepancy report helps business in getting the right inventory picture and also resolving the root cause of the discrepancy. The other useful reports are Daily allocation/order failure report, Shipment failures report, Inventory adjustments report and Physical Inventory /Cycle count report, Receipt failures report etc. The reporting on KPIs like Inventory accuracy, Inventory turns, Supplier compliance, Shipping accuracy, order turn-around time helps retailers in optimizing the distribution network and processes.
5. Assign clear Ownership: Since multiple teams like 3PL operations, 3PL IT support, Customer distribution operations, Customer IT support, Planners, CSRs, Store managers, Cost accounting are involved in running the daily retail business operations in distribution centers, It creates lot of confusion in communication and ownership of IT systems related tasks. So the tasks and ownership for the 3PL operations team, Retailer's business team and IT support team have to be clearly identified and the right communication channel needs to be established for efficiently running the daily operations.