Customer Experience and Loyalty
Guest Post by
Shyamalee Samvatsar, Lead Consultant, Infosys
We are all aware of the statistics around customer retention vs new customer acquisition.
The cost of acquiring a new customer is 6-7 times higher than retaining an existing customer."
"Profitability can be improved by 5 to 95% by boosting customer retention by a much as 5%."
Improving customer loyalty is key to increasing retention. And how do you increase customer loyalty? While there are many different aspects to loyalty, the first and foremost, in my mind, is through delivering a great customer experience. In this blog, I am focusing on the customer experience aspects impacting the Telecom Service provider industry.
Read more here
at Infosys CRM Blog
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