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Cloud-based CRM for Small Business


Customer Relationship Management (CRM) is not just the application of technology, but is a strategy to learn more about customers' needs and behaviors in order to develop stronger relationships with them. 

The better a business can manage the relationships it has with its customers the more successful it will become. It doesn't matter whether you company employs a handful of people or hundreds-CRM is a technology that is going to help you establish closer connections with your customers, ensure that your customers are served in the best possible way and to capitalize on improved customer relations. The key is to find a solution that best fits your business model. 

Things are changing...

 "CRM" brought us an impression of an expensive software that requires an entire team of IT experts working solely on installing and maintaining the system. Likewise, no longer is the case that only big companies can afford CRM.

Today's CRM systems are not only more technologically advanced and user-friendly, but they also come in a variety of solutions that are designed to address unique needs of all types of businesses - big or small. CRM systems now offer new possibilities, flexible costs, as well as easy maintenance and deployment.

Things have changed - "Software" has moved from its previous earth-bound domain all the way to the Cloud and that's why small businesses should look out for a CRM Cloud solution.


Lift your business up to the Cloud !!

Cloud-based CRM means that a Customer Relationship Management (CRM) software is delivered over the internet as a Service, making it easy for all users to access the same information at any time. Since information is stored in the cloud, you and your team can also view customer information on the go by accessing the CRM data through mobile or tablets.


Benefits of Cloud are many...

Unlike in the past, when small businesses, start-ups or  established firms had to struggle to keep their costs down, cloud technology has brought the information technology advantage to all businesses at surprisingly affordable rates. Along with the cost advantage, the various other benefits of cloud technology will empower small and large businesses alike. Listed below are the 5 ways cloud can empower your business.


1. Cloud keeps your business up-to-date on the technology front

Using cloud technology implies that you have moved your IT infrastructure online (on to the cloud). You will no longer need an in-house IT specialist for your technology upgrades. Most cloud computing service providers offer remote upgrades to your network. This means, your business technology will always be adept with the recent developments and this will ensure that your organization is technologically up-to-date at any given time. Such benefits of cloud have given small businesses a big window of opportunity.


2. Cloud offers Flexibility and Ease of Access

Moving your business to the cloud is particularly beneficial if you have operations spread across different locations or if you like to manage your business operations remotely. The fact that your business can be operated from anywhere is the best among the many benefits of cloud. You can have authorized and secured access to all your critical business data from anywhere, and at any time using your computer, tablet or mobile. Not just you, even your employees can work from different locations and access shared data thereby maximizing their productivity and reducing duplication errors.


3. Cloud offers Data Security 

Keeping critical business data safe and secure is a priority for all businesses. Businesses that have their own in-house IT infrastructure have to make large investments in systems for safeguarding their business and customer related data. Businesses that operate through the cloud have secured access to their data, which is stored on centralized data centers in a highly secured environment that ensures physical security of data. This is also one of the many benefits of cloud that make cloud computing a boon for small and medium business. 


4. Business automation and ease of use.

The cloud computing service providers offer a high degree of business automation making it extremely convenient for business owners, even from non-technical backgrounds, to access their business data and operations without any hassle. Also, most applications that run on the cloud get updated automatically, reducing the need for a dedicated in-house IT staff.


5.Cost savings is the ultimate goal of cloud computing.

One of the most prominent and visible benefits of cloud computing is the reduction in investment and operational costs for the businesses' IT needs. With the IT infrastructure housed on the cloud and no need for dedicated hardware and systems, small businesses can reap the benefits of large scale business operations at low costs. 


Latest Forbes report show that 62% of all CRM software will be delivered via the cloud by 2018. Cloud-based CRM is growing at a 19.6% CAGR from 2013 to 2018.  

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2015 Gartner CRM Market Share Analysis 

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With limited resources, cloud technologies can help small businesses survive and thrive. Helping businesses get off the ground is one the main reasons small businesses should turn to cloud technologies. The cost, security and flexibility offered as the basic benefits of cloud bring these small businesses on par with the large enterprises.


Read through a few success stories from Customers using CRM Cloud and how it has transformed their business

https://www.salesforce.com/eu/customers/

https://www.oracle.com/customers/index.html


References

http://www.forbes.com/sites/louiscolumbus/2016/05/28/2015-gartner-crm-market-share-analysis-shows-salesforce-in-the-lead-growing-faster-than-market/#77a40d8325ae

Comments

Nice blog. Cloud definitely offers flexibility, work-anywhere!!!

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