As consumers we have increasingly become used to the idea of having a same product available to us across different stores or channels from the same selling company. And we expect consistent product information available to us across these sales channels.
Continue reading "Consistent product master data across the sales front ….today’s necessity!" »
Getting business from existing customers is always easier and cheaper than acquiring a new customer. The extent of repeat business also acts as a metric to acquire a new customer.
Continue reading "Enhance cross selling and Upselling with MDM" »
There are no second thoughts in implementing a data governance program to manage your master data. Though there are various definitions for data governance – they boil down to defining processes and policies for accessing data and adhering to them using technology and orchestration of people involved.
Information grows exponentially in most enterprises. The need to analyze and interpret this information is essential to be able to meet business objectives.
Continue reading "MDM Implementation – Managing Expectations!" »
Master Data Management (MDM) helps in managing your product or customer master more effectively and efficiently. MDM ensures data consistency across various disparate systems used in any enterprise. This is not a one-time process but a continuous journey. MDM acts as hub of your product or customer master and all other front-end applications subscribe to this hub. This hub acts as a middleware application for all front- end applications.
Let us start our journey of implementing Master Data Management:
Continue reading "Master Data Management – A Lifelong Journey!" »
Retailers are increasingly paying closer attention to the customer data to analyze consumer behavior. Consumer behavior is not the only reason to start maintaining enterprise data in a better way. Master Data Management is an approach of holistically identifying enterprise-wide key entities and maintaining them in a centralized manner. This post identifies some key areas for this approach for retailers.
Continue reading "Master Data Management - An Imperative!" »
