Guest post by
Pradeep V Krishnamurthy, Principal Consultant, Infosys
During the last three to five years, Oracle CRM and best of breed niche solutions have emerged and expanded to offer broad CRM or CRM related functionality, including Loyalty Management, Campaign Management, Self Services, a 360 Degree of Customer View and others. As many companies continue to expand their CRM functionality to include these trends, we are witnessing significant number of relatively new trends shaping the future of CRM as a key tool with the capability not only to increase sales revenue and significantly influence customer satisfaction, retention and loyalty, but with the potential to change the paradigm under which companies have traditionally interacted and done business with their customers.
In this part of blog, I provide an overview of recent CRM Industry Trends and in the second part, we will provide our Point of View regarding how Oracle Fusion CRM and its capabilities cater to the recent CRM trends.
Oracle Fusion Customer Relationship Management 11g Release 1 includes Sales, Marketing, and Customer Data Management modules. Service, Order Capture, Call Center Modules and Vertical Flavors are expected to be part of the next release.
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Rejuvenate your CRM Function with Oracle Fusion Customer Relationship Management (Part 1)