What comes first for Enterprises - Mobility Strategy or App Store?
Sometime back while waiting for next DLR train at the Canary Wharf station, my collogue Badri, who is part of our sales team, noticed me downloading a new app on my smartphone. He asked, "Why are we focusing so much on developing mobility solutions for our clients? Isn't mobility more for consumer apps like games or social networking?" I tried answering by a counter question, "Badri, when did you check your phone first time today and what did you do?" Pat came the reply "As soon as I got up. You know, I check my mails, new opportunities and schedule for the day very first thing in the morning". He smiled, conveying that he had got the answer. He knows how convenient and productive it is to work on a smartphone these days instead of a laptop. Yes, mobility has become part and parcel of our daily lives, so much so that an average person glances at his or her phone a whopping 150 times a day. Today, we have more phones than toothbrushes in the world, over three quarters of the 7+ Billion world population. No wonder, Badri checks his phone before brushing his teeth... even I do the same as most of the enterprise users do, and that is precisely why today we also focus so much on developing more mobility solutions for enterprises.
Mobility opens up a whole new world for an organization. But, the extent to which it benefits from mobility depends entirely on its adoption strategy. Mobility Strategy or App Store - It's sometime a tricky question for enterprises that are just embarking on their mobility journey. However, it is not as difficult as a 'chicken-or-egg' situation.
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