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February 5, 2012

Vita Sanguis Supple Vinculum - Labor Management

Labor Management Systems (LMS) forms a critical element of the supply chain system and is often construed as its life blood. It is true beyond doubt that LMS really got its due recognition in the grocery retailing, but it has expanded well beyond those frontiers and now touches almost every sector. Certainly it has been adopted in many other areas of retail distribution, and has weaved many a success stories in other industries as well like CPG,3PLs,Printing and Digital Imaging.

Continue reading " Vita Sanguis Supple Vinculum - Labor Management " »

November 19, 2011

Achieving Higher Levels Each Time - Servicing Contracts

Digital Imaging Solution and Printing Industry have been experiencing a state of high entropy in recent times. The global business scenario has been challenging for the enterprises. Volatility could be termed as the single largest challenge facing OEM and Distributors today. Supply chain volatility, particularly demand volatility, is on the rise, driven by increased global competition and changes in buying behavior. Consumer expectations continue to escalate while brand loyalty decreases. Demand is growing for products specific to individual local markets, adding new layers of supply chain complexity. To add to the woes there are shrinking margins and increasing product complexities.

Continue reading " Achieving Higher Levels Each Time - Servicing Contracts " »

November 14, 2011

Integrating social media with ERP applications

Guest post by
Amit Kumar Dey, Senior Consultant, Infosys

 

The importance of social media tools like Facebook, Twitter and YouTube no longer need any emphasis. Perhaps the power of these tools were not known even to the perpetrators of the great Middle East revolutions until they were able to garner support of millions and mobilize the masses which resulted in the end of decades of despotic rule. Social media which acted as the stimuli and later as a catalyst for the movement was very effectively used by the revolutionaries to unify and spread their message between themselves and also to animate support from the international community.

Continue reading " Integrating social media with ERP applications " »

October 3, 2011

Day 1 at OOW 2011 : The 'Green' and the 'Machines'

Guest post by
Abhishek Sabharwal, Head- Infosys Oracle Innovation Center

 

Finally, we are here again on the helm of one of the biggest IT events of our times, Oracle OpenWorld (OOW) 2011. As the feeling of nostalgia triggers in with everyone beating each other about the number of years they had been participating in the OOW, the registration lines grew bigger and bigger. The weather, the excitement, iphone tunes and bustling traffic remained the same at SFO but the event seems to gets bigger and better, with representations from 120 countries and close to 45000 registrants.  OOW started on a Green note of using minimum paper throughout the event, so no more bulky schedule. All replaced by mobile phone apps, and real time online updates...welcome Social Media and Mobility to the OOW...

Continue reading " Day 1 at OOW 2011 : The 'Green' and the 'Machines' " »

September 30, 2011

Video: Mobile CRM - Delivering the Next Generation Customer Experience

Guest post by
Puneet Gupta, AVP and Head - Infosys Mobile Platforms, Infosys

 

Continue reading " Video: Mobile CRM - Delivering the Next Generation Customer Experience " »

September 29, 2011

Mobile CRM is not a choice, but a necessity for Enterprises

Guest post by
Shanmugam Gnanasambandam, Principal Consultant, Infosys

 

Today, enterprises have CRM systems/applications implemented to support their Marketing, Sales and Service functions, which have matured, over the last two decades as an On-Premise Application and also being offered now as an On Demand Application, for access through Desktops/Laptops.

The significant progress of mobile internet, which includes availability of a wide range of affordable smart phones/tablets, high speed internet connectivity on mobile devices and users becoming more and more tech savvy, has created a keen interest in the Mobile CRM space.

Continue reading " Mobile CRM is not a choice, but a necessity for Enterprises " »

September 20, 2011

Why Oracle ORPOS, ATG, and Siebel Need to Merge?

Granted, it is a provocative headline and I could already visualize question marks being raised on the headline itself of this blog. However, it is time we take a fresh look at good old point of sale (POS) application that has perhaps had its golden run for over 20+ years in its various incarnations by multitude of app developers.

Continue reading " Why Oracle ORPOS, ATG, and Siebel Need to Merge? " »

August 12, 2011

JD Edwards (ERP) User Adoption made easy with Oracle User Productivity Kit

What is perhaps the number one complaint about introduction of JD Edwards ERP or a new functionality in JD Edwards, in an Enterprise?
No one knows how to use it!!

According to one study, effective User Adoption seems to be the absolute best predictor of enterprise software success. More often than not, Enterprises have a lack of focus on faster User Adoption that helps to sustain Oracle -JD Edwards implementations and upgrades throughout its life-cycle. Let's talk about ways of achieving a faster user adoption based upon efficient usage of Oracle's User Productivity Kit (UPK) in an Enterprise.

Continue reading " JD Edwards (ERP) User Adoption made easy with Oracle User Productivity Kit " »

November 29, 2010

How 'closed' is closed-loop-marketing?

Guest post by
Nitin Lehri, Lead Consultant, Oracle Practice, Enterprise Solutions, Infosys Technologies Ltd.

 

So many times we casually make use of the term "Closed-loop-Marketing" without fully realizing its actual meaning. Most of us may have not, but I am sure people who are associated with Marketing related services, would have used this jargon. Several clients limit themselves to the response which they receive against the myriad offers they roll out to customers. Further they content themselves with response rate figures derived as part of post roll-out reviews of campaigns. Clients, banking on IT applications, will actually realize the benefits of closed-loop only when they can see the conversions coming in.

Continue reading " How 'closed' is closed-loop-marketing? " »

November 22, 2010

Am I on the right path for my Social Media Strategy?

Guest post by
Aniruddha Suresh Parwekar, Principal Consultant- Business Intelligence, Oracle practice, Enterprise Solutions, Infosys Technologies Ltd.

 

Most people make haste in getting on to "Social Media" bandwagon. They want to ensure that their organization has presence on all the key social networking portals and also put in a sincere attempt to lead a discussion or two before the initiative gets fizzled out. Why does this happen? If I am a business executive, I would invest only in that activity where I get the biggest or at least some bang for my buck. And I would question, with participation in the social media, am I generating additional sales? Am I able to provide better service to my customers and prospects? Is my company image getting better? Am I generating more Word-of-mouth? Am I engaging prospects and customers on a new idea or co-creation? This is very similar to what many organizations did in late nineties when "e-commerce" was the buzzword and every company thought, mere presence on the net would boost their sales. What went wrong? STRATEGY!!!

Continue reading " Am I on the right path for my Social Media Strategy? " »

October 14, 2010

Is there an 'enterprise' email id for your contacts?

Recently, I have had the opportunity to participate in an interesting discussion. The debate was "Should there be an enterprise email id - for use across Sales, Marketing and other departments - for an individual in the CRM system OR should each department have its own email id?".

Continue reading " Is there an 'enterprise' email id for your contacts? " »

October 7, 2010

Emerging Disconnects in the Traditional Sales Pipeline

The traditional sales pipeline model no longer holds in the new social economy.  Today, what was once a well defined funnel of lead prospecting, needs evaluation, and solution selling has now become an insourced, socially networked, function within many companies.  

Continue reading " Emerging Disconnects in the Traditional Sales Pipeline " »

September 6, 2010

Strategy, Social media, CRM and me!

In the days past being a member on Twitter, 'liking' the videos on facebook, geo-co-locating myself on foursquare, 'Plurk'ing a bit and 'Ning' ing myself to have friendfeeds and myspace, I always wondered how can my/others pas-t-ime be a strategic driver to derive value out of an existing CRM implementation. I embarked on a short journey unto myself where I dabbled with some models and found that a maturity model for this new channel of social media would be one of the steps to achieve strategic enablement. The History Book of CRM is splashed in 'red' of numerous examples of 'using' CRM to scale up revenues. Did anyone see whether the defined goals in-line with the business vision matched the toll being implemented? Well, now when CRM has 'matured' then we do see numerous examples of high flying flags in the same Book of History where Goals->Strategy->CRM have worked in tandem to drive customer benefits and relationships.

Continue reading " Strategy, Social media, CRM and me! " »

September 1, 2010

Scope of Social CRM - Demystified Part-2

As promised, I have come back with the second and final part of the scope of Social CRM series. In case, you have missed out on the earlier part, it can be accessed here.

As I said in the first part, the parameters provided were only a subset on which an organization could go for an assessment exercise. But the actual test for any organization is how to go about once the analysis is out. For this, I will put forward different scenarios assuming that only these are the set of parameters, thus strategy could focus on the following options based on the how did they fare on the various parameters.

Continue reading " Scope of Social CRM - Demystified Part-2 " »

August 30, 2010

Scope of Social CRM - Demystified Part-I

For the past few months, I have tried to explore Social CRM from various aspects that I feel are important for organization to consider if they are keen on exploring the Social media platform. As I see, the question that is bound to be a part of discussion for any organization wanting to devise a Social CRM strategy would pertain to the opportunities to expand the traditional CRM pillars i.e. Sales, Marketing and Service for Social CRM. The answer to this really depends on the assessment an organization should undertake in order to identify the scope and relevance of the Social CRM related possibilities. This will also help them to prioritize on whether they should use it first for marketing, then sales and service or vice versa.

Continue reading " Scope of Social CRM - Demystified Part-I " »

August 26, 2010

Social CRM : Prospects and Pitfalls

Apart from forecasting a tremendous growth of Social Media for Business and customer facing communities, Gartner's CRM  predictions for 2010 have some key points to note

Enterprise adoption of social media will occur primarily in the context of customer relationship management (CRM), according to Gartner. The analyst has predicted that 80% of all market growth in 2010 will come in this field, as organizations struggle to find a clear business case for leveraging social media as a tool for internal communication and collaboration.

 For most organizations, the single most logical way to differentiate the business is through great customer experiences, rather than having the lowest cost or most innovative products and services," said Ed Thompson, vice president and Gartner analyst.

Continue reading " Social CRM : Prospects and Pitfalls " »

June 4, 2010

CRM-Changing Rep's Mindset: Looking Inwards!

I have seen multiple CRM implementations where, even though the CRM tools and processes are more or less similar, but the results on the ground vary across programs. Though CRM has always been the buzz word with the executives, but when it boils down to the actual users, "the Salesreps", some are extremely positive about it while others are struggling towards it.
Why would a sales rep embrace CRM Application? To answer that, let's wear a Salesrep's hat for a moment and see why he would not embrace it!

Continue reading " CRM-Changing Rep's Mindset: Looking Inwards! " »

June 2, 2010

Order Management for Legal Online Publishing

 

During a process improvement discussion on 'Voice of Customer' meet, one of the sales managers said, "Order processing in systems is the biggest bottleneck in our sales cycle. Further you simplify, more you will get it". The meet was part of large scale transformation endeavor, instigated with a new product launch for a legal media publishing company.

How true it is for a sale representative! Continuously bombarded with new products, company's acquisitions resulting in desperate order entry applications and compensation linked with products cross sell. Why only for sales? Even for call center reps doing order entry while on call, and for consumers doing order entry through self service channels.   

Let us take a quick look at online products; typically online products are sold as part of Menus. For legal publishing, these Menus consist of information published from content sources. The content provider publishes varied information like Cases, News, Public Records, and Court Filings etc.

Now let us look at some facts which make these offerings complex;

• Within last 10 years, number of menus has increased to 1400 %**
• Individual source can appear in any number of Menus
• Each Menu has a different price point 
                                                          (**Data - leading legal solution provider in US)

Typical characteristics of legal publishing enforce designers to think laterally for this industry where business models are getting transformed from "Service Providers" to "Solution Providers".

While it is true that legal industry dynamics and product structure contributes to Order entry complexities. But majority of complications are also due to 'People's involvement & training', 'Holistic Process definition' and 'Right use of technology & tools'. While there are enormous discussion opportunities on these subjects, I would limit the scope by illustrating on order processes.

In legal publishing, the order function revolves around following high level processes; 


Proposal & Contract: Proposing different offers and finalizing on one, subsequently formulating a contract with approvals, legal terms editions etc. 

Order Capture & Validations: Entering the order details and subscribers data along with system checks on data validations like emails, subscription period etc.   

Security & Verification: Validation of subscribers, company and contact information for background check and future communications. 

Billing Provisioning: Sending order information to billing application and setting up the billing cycles, account and subscription information.  

Order Fulfillment & On-boarding: Running the subscriber information against authentication, generating and sending the user id password information.

Subscription Management: Different operations on a subscription e.g. extend, inactivate, reactivate, terminate, interrupt, resume etc. with different level of validations and authorization.


The problem statement becomes more complicated while leveraging the alignment of "Order-to-Cash" with "Campaign-to-Order", "Cash-to-Care", "Billing & Invoicing" & "Royalty" processes. What make it worst is the inconsistencies in order  processing rules across different segments like Small Law Firms, Mid-Size & Large Law Firms, Law Schools, Law Students, Corporate & Non-Profit Firms and Government clients. 

Different leading software vendors have been collaborating with publishing leaders to enrich their application platform. Infosys team has been working with a US client to create a seamless solution on Oracle platform. We successfully completed the first milestone where the Order Management functions are configured on Siebel platform with an end-to-end integration with Billing (BRM), Finance (PeopleSoft), Fulfillment (WAM) and other back office applications. 

I'd be interested in hearing about your experiences and opinions for handling complex order management function on typical enterprise software packages. Also if you are facing similar challenges, I will be very happy to share more details. Please feel free to write back.

May 22, 2010

Go Lean: Minimize customizations and reduce overall TCO in Oracle ERP implementation (Part 3)

There are many ways to achieve Leaner ERP implementation, and I have discussed some of the strategic levers for it in my previous blogs Go Lean (Part 2) and Go Lean (Part 1) like senior management and executive sponsorship, robust decision making framework, effective change management approach, upfront planning for middleware and reporting platforms, solution design workshops, selection of appropriate edge products and leveraging localizations. However, there are many tactical and operational levers also available for enterprises to adopt, which are primarily part of implementation execution cycle. I am discussing here some of these levers and best practices to minimize customizations:

  • Boot Camp Trainings - Before initiating the solution design phase, organizations must seriously consider to conduct the boot camp trainings on chosen ERP to their key super users, business analysts and implementation core team, facilitated by System Integrator (SI). The intent for boot camps must be training to the team for vanilla features and functionalities of ERP relevant to their industry processes. This will enable them to bridge many gaps and requirements through seeded ERP functionality, and increase the overall fitment of the package application, leading towards reduced customizations.

Continue reading " Go Lean: Minimize customizations and reduce overall TCO in Oracle ERP implementation (Part 3) " »

May 4, 2010

When is the right time to conduct End User Training in Oracle implementation?

One question that continues to baffle the program management community around Training delivery in large ERP implementation programs is when to deliver end user Training? The answer is probably not as straight as you may expect. Let's first discuss the constraints around this decision:

  • Go Live Date: If there is a huge gap between Go Live Date and User Training, the user tends to forget what they learnt as during this period they have to continue using the legacy system and will not be able to unlearn some of the old practices and habits post go-live. On the other hand, if the training continues till the last date, you will not be able to make an apt decision towards user readiness and its implications on implementation Go No Go Decision.

Continue reading " When is the right time to conduct End User Training in Oracle implementation? " »

May 3, 2010

Training Need Analysis, the first steps towards a successful End User Training for large implementation programs

Typical implementations would tread the wrong path by training their end users on all the modules/ functionalities being implemented using the traditional system based classroom session training approach, assuming that this will make them ready for the implementation. Some of these organizations, who are more mature, may leverage similar approach, however by grouping their user community by departments and having some amount of hands on training. But the fact is, the both ways lack the vision and approach towards a successful Training Program. Even before any training activity is initiated, it's important to understand the target end user population, their current skill sets, the impact of the system changes on their day to day tasks and job responsibilities, and then only a strategy must be developed around Training.

Continue reading " Training Need Analysis, the first steps towards a successful End User Training for large implementation programs " »

Road towards Package Adoption and Learning - Comprehensive Training Strategy is your Precursor to implementation success

In my last blog Still waters run deep - Poor User Adoption may cost you your ERP Implementation.. I discussed at length about the importance of ERP training and the need for organizations to focus more on user adoption.  As ERP Implementations mature and grow, the focus on user training also intensifies. While many organizations have started realizing the benefits of user adoption, they often struggle to determine the right budget and the right approach to achieve it.

Continue reading " Road towards Package Adoption and Learning - Comprehensive Training Strategy is your Precursor to implementation success " »

April 30, 2010

Still waters run deep - Poor User Adoption may cost you your ERP Implementation..

To realize the early benefits and ROI from an ERP implementation, it is important that the end users actually adopt the system and use it effectively from Day One of go-live. However, User Adoption has been a sore point for enterprises, where a recent survey indicated that it is the top concern for failed ERP implementations.

Continue reading " Still waters run deep - Poor User Adoption may cost you your ERP Implementation.. " »

June 29, 2009

Consolidate, Cleanse, Complete Customer Data -Four steps away!

Today enterprises have IT systems performing varied business functions like Finance, Sales,R&D etc. and they are spread across geographies. All these different IT systems need to share the relevant and critical key data - products, customers, suppliers.
Customer Data Integration (CDI) integrates the customer data across multiple channels, multiple lines of business where there are potential multiple sources of customer data residing in multiple applications.

Continue reading " Consolidate, Cleanse, Complete Customer Data -Four steps away! " »

June 23, 2009

MDM Best Practices – The first steps

Further to my earlier post on managing expectation from MDM implementation – we will discuss on some of the best practices for Master Data Management (MDM).

A company decide on going for a MDM program - what are the first steps to be taken to ensure a successful implementation of the program.

Continue reading " MDM Best Practices – The first steps " »

June 3, 2009

MDM Implementation – Managing Expectations!

Managing expectations is what we do most of the time in our life.

Managing customer expectations – this is a big topic. We restrict ourselves to discussing a couple of expectations from customers when they plan to implement an MDM solution. MDM is a growing field – people have limited knowledge and there is no clear leader in MDM product offering. So obviously customers will have certain expectations and inhibitions about the MDM implementation.

Continue reading " MDM Implementation – Managing Expectations! " »

April 28, 2009

Product Data Integration Challenge: Structured Vs Unstructured Data

The two key components of Master Data Management (MDM) are Product Data Management and Customer Data Management.  The customer data consists of mostly structured data like Name, Address etc., whereas product data is highly unstructured. Product Data will have unstructured data like CAD Drawings, Specification Sheets, Images etc.  While creating a product master data in a MDM system – you need to migrate product information from multiple disparate systems into your MDM system. Integration of unstructured product data during migration throws lot of challenges.

Continue reading " Product Data Integration Challenge: Structured Vs Unstructured Data " »

March 27, 2009

Master Data Management – A Lifelong Journey!

Master Data Management (MDM) helps in managing your product or customer master more effectively and efficiently. MDM ensures data consistency across various disparate systems used in any enterprise. This is not a one-time process but a continuous journey. MDM acts as hub of your product or customer master and all other front-end applications subscribe to this hub. This hub acts as a middleware application for all front- end applications.

Let us start our journey of implementing Master Data Management:

Continue reading " Master Data Management – A Lifelong Journey! " »

March 18, 2009

CDH/UCM -Competitors, Yet same Vendor!!!

The market leader in database strongly focuses on Customer Data Hubs. Why? Oracle is going to use Customer Data hubs to increase its sales of Oracle CRM and ERP in SMB sectors. Read the blog to know more on the competitors in Customer Data Hubs in the market.

Today, enterprises need a single system of reference to consolidate the duplicate records lying in disparate systems to provide a global view of customer data. To facilitate this, Oracle provides out-of-the-box functionality to integrate with E-Business suite of Applications through its homegrown product - Oracle Customer Data Hub.

Continue reading " CDH/UCM -Competitors, Yet same Vendor!!! " »

March 4, 2009

Master Data Management - An Imperative!

Master Data Management or MDM as it is commonly known is vital to the extraction of value and formation of insights from corporate data in IT systems among other benefits to an enterprise. Master data exists in every system in some form or the other. Every business has customers, products (or services) and suppliers. Data on these entities is created, consumed and retired during the lifecycle of a system.

Continue reading " Master Data Management - An Imperative! " »

February 23, 2009

Customers – Lifeblood of an Enterprise!

All of us are customers in one way or the other in our everyday life. How satisfied are we with the service, products that are sold to us? Do we even know how vital are we to an enterprise for their business growth, sales, profits etc.? How do the enterprises look at the customer data when it comes to business? Do they have enough information about all of their customers? Read through the blog to know more about how the Customer data is maintained in a central Hub.

Continue reading " Customers – Lifeblood of an Enterprise! " »

September 16, 2008

How to Improve Visibility into Customer Demand

Forecasting has been rated as one of the top supply chain issues in the globalized world. Organizations are striving to predict customer demand as accurately as possible. Accurate forecasting kick-starts demand and supply chain planning. A large number of products-geography-customer combinations require system enabled forecasting capabilities. A holistic forecasting system brings in Statistical Rigour and Modeling, Dashboards and Simulation capabilities and automatically tunes its models to suit changing business requirements. Sharing here excerpts from one of our working paper – the criteria in choosing the holistic forecasting system.

1.       Ability to Model Demand:
Ability of a forecasting system to generate forecast at the most granular level across Time, Geography, Product and Customer dimensions, with the highest accuracy. This will also decide how effectively the system has been able to model the business requirements.

2.       Statistical Rigour:
Forecasting systems need to have exhaustive library of statistical models - starting from simplest to most complex. This can help in choosing the best forecasting model which truly represents demand, yet manages model complexity. For example, there are cases where a simple “Moving Average" model may be adequate, whereas there might be cases that demand more sophisticated models (such as “ARIMA"). Moreover, there might be occasions where a combined model is chosen with a weighted average of different models. As a result, the system should not only provide the means through which different models may be easily applied but also facilitate the collaboration between these models for a true representation of demand. 

3.       Accuracy and Forecast Generation Time:
The preliminary requirement of any forecasting system to generate accurate forecast may not be enough. For example, an organization requiring daily forecasts for the planning purpose may not be able to use the forecasting system if it takes 10 hours to generate forecasts, regardless of its accuracy. Timely availability of forecast is as important as the accuracy it provides. 

4.       Interpretability:
Statistical error measures (e.g. MAPE, MSE) are popular yet widely misunderstood and misinterpreted. Quite often, end-users are not equipped to interpret the forecasting accuracy through such error measures. Forecasting system should enable business users with dashboard capabilities that communicate such measures in visually interpretable mediums.

5.       Accommodate external issues:
Selecting the best forecasting model may not be enough. In majority of the cases, accuracy could benefit from the consideration of external components. These components could entail information such as the dates of forthcoming national holidays and the occurrence of exceptional events such as marketing campaigns. Hence an automated system should be able to understand such components and should be able to seamlessly combine them with basic forecasting techniques.

6.       Automatic self-tuning:
An automated collaboration of the various components generates an additional consideration. When various models are combined, collaborative operation and self tuning becomes a major issue. The challenge arises from the relationships among the models. Although manual operation is a solution, it is associated with two major problems. Firstly, efficiency is reduced due to the required time and secondly, selection of models may be compromised in order to choose simpler alternatives. Hence an automated process for self-tuning would increase the flexibility and efficiency of the system.

7.       Generic data representation :
Different applications will be associated with different forecasting parameters. Typical examples of such parameters include geographical areas, types of product and priority levels of service. This list could be enriched as diverse application scenarios might be considered. As a result, the design of a generic and fully automated forecasting framework requires the definition of a generic data representation. This data type will hide the low level details and present an abstract view on which the generic forecasting framework may operate on.

Excerpt from the working paper – Shah M., Owusu G., Shoban B.,          Balkundi N., “Improving Forecasting Accuracy of Traditional Demand Planning System” (2008)

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