Oracle BI on the move
Few days back after watching the launch of iPad by Steve Jobs, my thoughts just went 15 years back when mobile phones were a novelty and few could have imagined then that they would become so ubiquitous in just a decade. iPhone was a landmark in what seems to be the dawn of the age of mobile digital convergence. This obviously forebodes that we have a very exciting future as digital consumers.
We all know that the success of iPhone came from its positioning on rich user experience. And the iPad promises to enrich it further. It has a tremendous potential to take Visual BI to the next level with use of multi-touch capabilities. Oracle has taken a step by delivering the business intelligence on iPhone through Oracle Business Indicators. Oracle Business Indicators accesses pre-built reports that are delivered in Oracle Business Intelligence (BI) Applications, and include financial, human resources, supply chain, and customer relationship management analytics.
One of the interesting features is that, upon opening the reports in the catalog, you can zoom in and out of report details using the mobile platform’s multi-touch (or “pinch”) technology. You can double-tap to zoom in or zoom out of the data. One can turn the iPhone 90 degrees for a wider view of the data or chart. When you forward a report, Oracle Business Indicators sends an email that contains a link to the report that when clicked, launches the report in a Web browser. The recipient does not have to be an Oracle Business Indicators user to view the report.
I believe this is just the beginning. With advent of iPad, with its 9.7” displays, mobile Business Intelligence apps would become really appealing. Mobile apps can be developed on iPad which enable what-if analysis for business scenarios. Integrating Oracle Business Indicators with Oracle Fusion Middleware will give capabilities to get answers to real-time business questions on their multi-touch iPad screens. One wish I have is that the BI tools should have the capability of dynamic bubble charts made famous by Hans Rosling. The moment we expand our horizons for application of business intelligence, we see that it can move in to much wider realm, from the current focus on business data to any kind of data which can be presented to the new age digital consumers. And it is already happening with the kind of fancy apps you have with iPhone. The tablets of the future would be the real playgrounds for evolution of Mobile and Visual BI.


