Smartphones, Tablets, Notebooks, e-readers and affordable high
speed internet access has led to a paradigm shift in the way people consume
content. Interestingly, a survey by OnlineUniversities.com reveals that Digital
readers read more; the average eBook reader reads 24 books a year, compared to
15 books by a print reader.
Continue reading "Catalyzing the Growth of Digital Publishing!" »
There was a time when every newspaper or journal was
associated with a printing press which reminded one of machines giving out
stacks and stacks of newspaper or
magazines. Presently with the advent of eReaders, smartphones, Ipads, this is
fast getting replaced with digital publishing platforms. The latest in this
field is the launch of Glossi by
ThisNext. Glossi allows both brands and individuals to publish content in a
format that mirrors print magazines pretty closely while also incorporating
rich media and digital distribution. Reading a Glossi is pretty similar to
reading a magazine -- you just page back-and-forth, and since both the content
and images tend to be pretty large, you don't need to fiddle with the zooming.
Continue reading "Yesterday in bag or last minute in pocket." »
The increasingly rapid
adaption of mobile devices--from smartphones, tablets and phablets, is pushing
local advertisers away from traditional media towards digital.
Continue reading "Mobile driving local ads' digital growth" »
One-third of all digital
consumption has shifted to mobile. comScore's 2013
Mobile Future in Focus report says only partially tongue in cheek
that "smartphone and tablet usage can no longer be considered a mere
rounding error in digital consumer behavior." According to the report
"digital consumers are spending 37% of their time on mobile
devices."
In today's multi-device 'smart' world, people use multiple devices to consume digital content. According to a Google Study, 90% of the media consumption for US smartphone owners is happening across four devices; TV, PC/Laptops, Tablets & Smartphones. Hence, there is hardly any room for paper-based books and publications. In this scenario, only the content that is ubiquitously available to consumers through all devices, stand a chance of widespread acceptance.
Paywall's are finally beginning to pay off for its users. According to Press+, which helps more than 400 publishers offer metered paywalls, publishers are offering fewer free articles and charging more for their subscriptions. But even as publishers digest this piece of information, the new owners of Variety drop the paywall calling it the "end of an error." Raju Narisetti, Senior VP and deputy head of strategy at News Corp., is also categorical about paywalls revenue generating abilities. In an interview with Niemen Journalism Labs Justin Ellis he says "if anybody out there thinks a paywall is going to solve our industry's problem in itself, they're in for a very rude surprise."
Continue reading "Four newspapers that bucked the downtrend" »
Continue reading "Augmented reality gives print real boost" »
Even though we continue to witness Economic slowdown in various regions,
the advertising industry is expected to continue growing for the next several
years. This growth would be driven
especially by increased investments in emerging markets.
Continue reading "Social Media Marketing on Mobile Devices: The New Game Changer!" »
