Publishing companies are redefining reading, by moving from print to electronic and transforming content into conversations. This blog chronicles our experience, commentary on trends, and opinion on the business and technology architectures, as we help publishing companies in their transformational journey.

September 30, 2013

eCommerce | Social vs. UnSocial 'login'...

Any web user today frequently comes across the option of signing-in to a site with their Facebook, Twitter or Google+ accounts.

This is Social Login, a technology designed to enable users sign into third party websites using existing login credentials from Social Networking sites instead of registering specifically for that website...saving us from the pain of remembering yet another user login details.

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August 28, 2013

Ultimate freedom of hands from holding or browsing...


A revolution is in progress to minimize the number of devices that one caries into one. First it was the alarm clock and camera which got combined into the cell phone. Then it was the Walkman or disk man which was introduced into the cellphone. Now it is the internet which has been added to the cellphone thus making it a smartphone. The concept is to combine all the devices into one that is the reason we see prototypes being made for smartwatch which is a computerized wristwatch with functionality enhanced beyond timekeeping or Nike+ FuelBand which is an activity tracker to be worn on the wrist.  Efforts are being made to combine these devices also into the smartphone.

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July 1, 2013

Will Television follow the print!!!!!!!!!!!!!!!

A few months ago I had blogged on news being read in a handset than a paper. It seems the same is going to happen to advertisements on Television.  


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April 30, 2013

Catalyzing the Growth of Digital Publishing!

Smartphones, Tablets, Notebooks, e-readers and affordable high speed internet access has led to a paradigm shift in the way people consume content. Interestingly, a survey by reveals that Digital readers read more; the average eBook reader reads 24 books a year, compared to 15 books by a print reader.

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March 29, 2013

Yesterday in bag or last minute in pocket.

There was a time when every newspaper or journal was associated with a printing press which reminded one of machines giving out stacks and stacks  of newspaper or magazines. Presently with the advent of eReaders, smartphones, Ipads, this is fast getting replaced with digital publishing platforms. The latest in this field is the launch of Glossi by ThisNext. Glossi allows both brands and individuals to publish content in a format that mirrors print magazines pretty closely while also incorporating rich media and digital distribution. Reading a Glossi is pretty similar to reading a magazine -- you just page back-and-forth, and since both the content and images tend to be pretty large, you don't need to fiddle with the zooming.

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Mobile driving local ads' digital growth

The increasingly rapid adaption of mobile devices--from smartphones, tablets and phablets, is pushing local advertisers away from traditional media towards digital.

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March 14, 2013

Will the Mobile Tsunami Submerge Print

One-third of all digital consumption has shifted to mobile. comScore's 2013 Mobile Future in Focus report says only partially tongue in cheek that "smartphone and tablet usage can no longer be considered a mere rounding error in digital consumer behavior." According to the report "digital consumers are spending 37% of their time on mobile devices." 

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March 12, 2013

SynC Up or SinK Down!!

In today's multi-device 'smart' world, people use multiple devices to consume digital content. According to a Google Study, 90% of the media consumption for US smartphone owners is happening across four devices; TV, PC/Laptops, Tablets & Smartphones. Hence, there is hardly any room for paper-based books and publications. In this scenario, only the content that is ubiquitously available to consumers through all devices, stand a chance of widespread acceptance.

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March 7, 2013

The Great Paywall Debate

Paywall's are finally beginning to pay off for its users. According to Press+, which helps more than 400 publishers offer metered paywalls, publishers are offering fewer free articles and charging more for their subscriptions. But even as publishers digest this piece of information, the new owners of Variety drop the paywall calling it the "end of an error." Raju Narisetti, Senior VP and deputy head of strategy at News Corp., is also categorical about paywalls revenue generating abilities. In an interview with Niemen Journalism Labs Justin Ellis he says "if anybody out there thinks a paywall is going to solve our industry's problem in itself, they're in for a very rude surprise."

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February 13, 2013

Four newspapers that bucked the downtrend

At a time when the newspaper industry is bleeding both advertising dollar and circulation loss, a recent report by the Pew Research Center's Project for Excellence in Journalism identifies four newspapers, in the US, that are actually thriving in this tough environment. 

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