Off the Shelf: The Retail & CPG Blog

Digital world has turned upside down in last 15 years, gone are the days of building fancy HTML pages for fun. Brand sites, commerce suites, social networking wizards, syndication, online media, Peer to peer, SaaS, Virtualization and what not has completely changed the perception of web world.  I would like to call today’s web world as ‘Digital Chaos’ and similar to Chaos theory developed by Henri Poincaré, this chaos also has some method to it or at least some method to measure this Digital Chaos. That method, its evolution and its future offspring’s will be topic of our discussion today named “Web Analytics”

Continue reading "Evolution of Analytics in Digital Marketing" »

Posted by Akshay Gupta at 01:52 PM | Permalink | Comments (0) | TrackBacks (0)

As social media usage has ramped up, it's become increasingly clear that there's value in all that digital chatter and whisper. If only you can identify what's significant- that’s the multi-million dollar question. Few companies have the resources to personally monitor what consumers are saying, although some have tried- e.g. Comcast and JetBlue.

Continue reading "Are you listening to the gazillions of digital conversations?" »

Posted by Anindya Trivedi at 05:52 PM | Permalink | Comments (0) | TrackBacks (0)

In my earlier post (available here), I had raised a few points regarding how we can obtain traceability across the supply chain using RFID (Radio Frequency Identification). I would like to thank everyone for the overwhelming response received in that post. In continuum with the same, I have published a white-paper on the topic "Supply Chain Traceability with RFID and SAP" (available here), in which I have elaborately discussed a viable solution for realizing track & trace in the supply chain by the use of an EPCIS (EPC Information Service)-certified repository.

Continue reading "How do we obtain Traceability - Part 2" »

Posted by Mayank Shridhar at 10:31 AM | Permalink | Comments (3) | TrackBacks (0)