On behalf of : Venkateshwaran A.
....Was Infosys' bold question to the world a decade ago. We usurped traditional consulting models by applying flat world economics, conceiving and translating strategy to reality through global delivery execution model.
Infosys' Retail Digital Practice is at it again. We are declaring that insanity reigns in the Digital commerce world. Allow me to explain; you see, for humans old habits die hard. In the olden days (I mean the pre-internet era), when you needed something, you would dash to your retail store around the corner, pick up whatever you need and be a happy camper. When e-commerce evolved, retailers and technology designers dutifully translated the physical store model into the virtual world. Mash up a website, get the consumer to the website and dish em' whatever they need. Then the marketer spends all the time and money in the world trying to figure how to drive site traffic; digital footfalls if you will.