What's your facebook id?
Went shopping for a pair of jeans today. Got the usual question from the store clerk when checking out - What's your telephone number?
Is that question relevant any more? A recent analysis at a retailer led us to the statistic that for every customer that walks into the store and gets converted to a online customer; on an average the retailer would earn around $150 more over the next 1 year.
Think about it. A $10 coupon or discount that I offer to that customer to have him register online with the retailer would have had a 15x ROI. The challenge though is in converting that customer who is at the store to a online customer. What's the right question to ask that can get him or her to convert?
Ok, so going back to the question - What's your telephone number? What should that be replaced with?
What is your email id? - Good try; but I personally am email overloaded. Most emails from retailers don't make it past the first mass delete when I open my email account.
What's your facebook id? Hmm; not sure about this one. On one hand; why the hell should I give my facebook id to a retailer? Or maybe I am a big fan and wouldn't mind signing up to the retailers fan club on facebook. What do you guys think?
Comments
Today email id is over-loaded, tomorrow facebook ID will be overloaded too. Many people have signed up for different communities but they do not do anything beyond signing.
Companies need to do much more than asking facebook ID. They need to have effective plan to engage people in those communities.
Posted by: Prabhat Khare | November 2, 2009 12:40 AM