Follow-up to "The Next Facebook Generation" post
About a month ago, I wrote a post challenging the retail industry's lack of consumer strategy towards the baby boom generation. I wanted to share a recent report published by Nielsen on this exact topic. It can be found here: http://blog.nielsen.com/nielsenwire/consumer/why-marketers-can%E2%80%99t-afford-to-ignore-baby-boomers/.
Consider these startling facts presented by Nielsen in the report:
- Dominate 1,023 out of 1,083 consumer packaged goods categories
- Watch the most video: 9:34 hours per day
- Comprise 1/3 of all TV viewers, online users, social media users and Twitter users
- Time shift TV more than 18-24s (2:32 vs. 1:32)
- Are significantly more likely to own a DVD player
- More likely to have broadband Internet access at home
These statistics demonstrate engagement as well as cross-channel engagement of baby boom consumer group. All of which still translates into a largely untapped market.
