Transaction basket importance for large retailer
How Transaction Basket is
important for large retailer and why they should pay more attention on
investing maintaining holistic, flexible and scalable.
As most of us aware, POS and Self-checkout
play significant role in small and large commodity and every millions of item/sales
transactions made thru' these terminals. Moments a transaction is initiated
thru POS, a dedicated Transaction Log created (Most of the Retailer call this as
TLOG in their IT systems). Generally these TLOGS are archived/persisted in
SALES Transaction Basket (typically a warehouse). This Transaction basket will
be predominately used for supplying sufficient data for various other
downstream systems like Data warehouse reporting's, Decision Support decision
involving key merchandise moves across Markets and regions, Various Financials
service(s) and reporting systems, Consumer analytics, vendor analytics, other
investments, Consumer knowledge, arrive buying pattern.
The underlying data in
Transaction basket will enable the retailer to understand the buyer's needs and
rewrite the store's layout accordingly, develop cross-promotional programs, or
even capture new buyers (much like the cross-selling
concept).These Sales Transaction basket archives a particular transaction
covering the item details, consumer details, credit card details and these
details play significant role if there is RTV/RGD performed on the merchandise.
Large retailer like TARGET, Wal-Mart, Toys, and SEARS expected to generate
average of 200-300Million transaction /day and ~200,000 Transaction files/day.
