Off the Shelf: The Retail & CPG Blog

Based on my last post , I think we can safely say that the battle for winning consumers at the shelf will be decided by in-store technology and how well it is used. Companies that have deployed this technology enjoy a 360-degree view of real-time shopper and merchandise activity, greater visibility into the efficacy of promotions, and higher engagement as consumers interact with the shelf.

Continue reading "Winning Consumers In-Store - 2" »

Posted by Larry Danna at 5:42 PM | Permalink | Comments (0) | TrackBacks (0)

One of my Infosys colleagues, Madhu Janardan, blogged right before the Holidays last November about how consumers are suffering from “item variety overload” when confronted with 24 varieties of mustard, Heartburn pills that are either fast-acting or long-lasting (wouldn’t you want both?) and the like.  Now besides being an expert in Grocery Retail, my friend Madhu is an excellent cook, so he knows his way around a Grocery aisle and knows the pain of which he writes.  But Madhu and consumers aren’t the only ones that may suffer from “item variety overload.”  Grocery category managers and IT executives are straining under the weight of all the data that this “variety” is causing. 

Continue reading ""Enough already!" - Too much variety, too much data but not enough insight for Category and IT executives" »

Posted by Don Vangeloff at 7:09 AM | Permalink | Comments (0) | TrackBacks (0)

Five years back, many organizations would have considered investing in their Enterprise Data Warehouse (EDW) as a more 'nice-to-have' rather than a 'must-to-have'. Even organizations who ventured into an EDW initiative had a mindset of creating a data repository and didn’t think of creating a Business Intelligence (BI) capability. There were lot of pitfalls in this approach where the IT organization didn’t have much idea of the usefulness of the data and the business users had no knowledge of the data in the EDW and how they could affect their decision making processes. In effect, EDW was not given the right focus till few years back.

Continue reading "How significant is Business Intelligence in food distribution industry?" »

Posted by Prasanna Ramaswamy at 3:50 AM | Permalink | Comments (0) | TrackBacks (0)