SAP

My previous blogs series- “Why do you need profitability analysis?” and “Activity based costing for profitability analysis” highlights  the need for profitability analysis and discusses the challenges expected in ABC implementation. As a next step, this blog discusses the role of IT in adoption of Activity Based Costing (ABC) methodology.

Continue reading "How can IT help in implementing Activity Based Costing (Part 1 of 2)?" »

Posted by Vivek Madhav at 12:18 PM | Permalink | Comments (0) | TrackBacks (0)

The increasing spending in digital marketing pushes the companies to re-view its organization, processes and systems in order to sustain the growth and manage effectively the digital marketing initiative together with traditional advertising.

In the previous blog I have highlighted the reasons why the spending in digital marketing is accelerating and the areas in which an extensive use of digital marketing channels could mainly impact the organization.

Now let’s look deeper at the impacts of digital marketing on the company information systems.

Continue reading "How could digital marketing impact your company processes and systems? (part 2)" »

Posted by Lorenzo Pagani at 01:50 PM | Permalink | Comments (0) | TrackBacks (0)

Professional Hair Care - Retailing with style !

The first thought that always comes to mind whenever someone makes a mention of CPG industry - the traditional manufacturer-distributor-retailer business which works in tandem to deliver the goodies to the God in the entire chain - The Consumer! This traditional CPG-retailing is pretty well set over the ages and is perhaps one of the most revenue and employment generating businesses around the globe.

Continue reading "Professional Hair Care business: The “STYLE” side of CPG retailing – Part-I" »

Posted by Sameer Ahmed at 12:16 PM | Permalink | Comments (0) | TrackBacks (0)

Key Success factor
- Visible Executive sponsorship
- Effective communication in the organisation
- Stakeholder heavy involvement
- Effective knowledge management
- Clearly defined measures of Success

Continue reading "Business Process – Adopting Industry Best Practices (Part 3 of 3)" »

Posted by Sathyanarayana Krishnamurthy at 11:35 AM | Permalink | Comments (0) | TrackBacks (0)

What is Trade Promotion Management (TPM)?

 

 A simple definition is a set of processes that aim to manage promotional spending so that it maximizes sales up-lift, brand awareness, market share, and return on investment.

 

Continue reading "Trade Promotion Management in Consumer Packaged Goods (CPG) business" »

Posted by Shashi Jadhav at 04:45 AM | Permalink | Comments (0) | TrackBacks (0)