Case Study: Global E-Commerce Platform Boosts Sales for Becton, Dickinson and Company
Date: May 19, Thursday | Time: 11:00 - 11:20 EDT
Location: PS601 | Session ID: ES34593
Join speakers Don Chaney, IT E-Business Manager, BD Life Sciences, and Nitin Saini, Delivery Manager, Infosys
Becton, Dickinson & Co., one of the world's leading medical supply companies, realized that its traditional business-to-business (B2B) commerce platform, largely unchanged since the company's founding in 1897, could be as rich and colorful as a current-day business-to-consumer (B2C) experience. Why couldn't its main consumers - mostly healthcare institutions, scientific researchers, clinical laboratories, and pharmaceutical companies - experience the same sort of shopping features that a customer on a major e-commerce Web site enjoy? Rich features like Inventory visibility, real-time inventory status, convenient service, self-service, Reorder and order history.
When IT representatives of Becton, Dickinson spoke with consultants at Infosys, they came to agree that SAP's robust Hybris B2B platform would be just what the doctor ordered. The company was soon leveraging a platform that could do it all, including mimicking the rich experience of a consumer in a shopping mall. SAP Hybris had modules that boasted features like out-of-the-box approval workflow and user management. But Infosys consultants also introduced Becton, Dickinson to the full scope of what SAP Hybris could do for their organization. This meant leveraging the full capability of SAP Hybris 5.1 with PIM, WCMS, B2B Store, and a full array of mobile features. In short, Infosys introduced the company to SAP Hybris features that indeed mimicked B2C shopping journeys by extending B2C features.
What did this mean for Becton, Dickinson's global expansion plans? Plenty. The company was able to roll out its core e-commerce functionalities across countries because the modules supported multiple languages, currencies, and content. The customer journeys themselves were also customized. The Globally Managed Accounts (the largest of the corporate customers) had appropriate interactions with the various SAP Hybris modules as did the small- to medium-sized customers. For instance, a customer has the choice of logging on directly to the site or through a special e-procurement system - or even from a mobile device.
Today, conducting business with Becton, Dickinson is not unlike browsing your favorite e-commerce Web site. You can view products, create shopping lists, place them in your shopping cart, and check out at your convenience. To be sure, the entire SAP Hybris implementation scope spanned the globe. But because it achieved economies of scale for the global company, SAP Hybris features lowered Becton, Dickinson's total cost of ownership and at the same time ramped up revenues because of the sheer ease and speed of shopping on the platform.
We urge you to come visit Infosys in the exhibition hall at Booth 410. You can chat with the delivery manager from Infosys, Nitin Saini, who can tell you all about how we can help you implement a sophisticated, global, e-commerce platform for your organization.