Global business houses, in their innovation journey for being competitive, leverage existing distribution channel network evolving with a multi-commerce platform. Internet sales continue to grow healthier even at the economy tried times. Businesses are keen to value add their existing channel assets to collaborate with customers to personalize experiences thereby driving the market demand to enable a customer driven growth.
Your existing dealer, reseller or channel assets need to take advantage of Internet and improve the sales and distribution channels. It will not only be a value add to your existing reseller network asset but also key to establish a customer driven growth.
Improve value chain of your existing channel assets
What if you could provide customers with a unified and guided selling experience across your sales channels with a seamless selling experience integrating the value-add of your reseller network? What if you could leverage the channel without additional investment of CRM (Customer Relationship Management) server? The answer could be to establish lean E-Commerce (focusing pre-sales and sales only) system that can meet such requirements.
E-Commerce solution leveraging your existing infrastructure
An e-Commerce system without additional investment of CRM server, where products, orders and promotions are properly configured to route the sales orders to the distributor. This brings in a truly collaborative commerce with distributor - you - customers with increased focus and participation in the sales cycle.
Distributor (vendor) managed inventory system while you still maintain with frequent updates from the distributor system. Replenishment of inventory could be planned, advised and executed reducing the touch points or improving the automation thereby helping increased focus more on the core activities. Additional core business areas of planning, availability and capability also receives improvised attention.
Collaborative platform
Collaboration with channel asset involving customer will allow active participation of all stakeholders in all aspects of your customer's sales and marketing experience, from shopping and product configuration to order fulfillment and feedback. It is a single platform offering from Infosys based on a composition environment that leverage SAP E-Commerce application. CSR, Customers and Vendor will have a single platform and a single view – bet it orders, products, promotions, status info etc.,
Return on investment (ROI)
Immediate returns are reduced cost of order processing and improved efficiencies. While on a steady state system, your returns include increased customer and partner loyalty and the ability to create strong sell-side partnerships that help differentiate products designed and created by you.
Web Based Channel Platform
Enable e-commerce with SAP ERP without the need for a full CRM implementation. Set up, manage, and extend your online presence to deliver best-in-class business experiences that are Web (2.0) enabled including:- Web shop management to quickly and easily setup and maintain Web shops
- Master data management to manage customer and product data centrally and deploy it consistently across the enterprise
- Service-enabled to empower organizations with flexible and open integration points to extend their online capabilities
- Integrated with SAP Portal, seamlessly integrating other applications maintaining the brand identity and ease of navigation
- Provide self-service capabilities for user management and services.
Business benefits
- Increased market reach and therefore sales
- Cultivate two-way customer realationship
- Improve customer convenience and satisfaction
- Increase profitability through differentiated levels of service
- Reduced cost of sales and support
- Lower total cost of ownership
