SAP Fiori with ERP Integration to play Major Role in gaining ERP Market Share for SAP
Currently SAP owns around 24% Market Share in overall ERP Market. Though it's a huge Market share with main competition from Oracle, Sage, Microsoft, SAP's End user still complains of inflexible User interface it has developed for most of its core and add-on applications.
While using SAP, customers want that it should be flexible enough to modify their own dashboards so as to bring important aspects of their daily to do list in Dashboard at the front. Customers also have in their wish list that while using applications for creation, modification or approval of documents they should be able to do the activities as ease using their mobile devices so that overall transactional process is faster and device independent. In addition, their expectation is that they need not logon to multiple systems once entered into main Dashboard.
To bring Customer Wish list in reality, SAP has developed and still developing multiple applications called SAP Fiori. It calls it SAP UX which means SAP Fiori user experience. These applications can cater to individual areas within SAP like ECC, CRM, SRM, HCM, GRC, PLM, SCM, TM, EM etc.
With Fiori, SAP is trying to gain ground on 3rd party applications which uses HTML or Java or other to design user Dashboards which are really easy to use but requires separate integration with SAP Applications. These increases licensing cost of Customers for 3rd party applications as well as for SAP ERP.
Below chart depicts SAP's market share by ERP and cumulative application share by ERP Type.
References: Forbes, Gartner & Zdnet, Panorama
When it comes to cloud applications like CRM cloud, SAP is in fact is not the market leader. Salesforce has taken the lead due to pleasant working experience on its cloud based applications, easy and flexible dashboard use, quick to plug Mobile infrastructure availability and reduced pricing due to SaaS (Software as a Service) model.
Though SAP Fiori is not exactly a Cloud Application, it makes user experience working on the applications far too pleasant. Customization or enhancements of Fiori applications are quicker as they are developed specifically for particular operations like Purchase Order approval. When individual business wants a change in Purchase Order approval flow, it can be easily done by doing the enhancement only Purchase Order related Fiori application.
In coming days we'll also see fierce fight in User interface and ERP integration market and how companies launch different products or applications either to retain or enhance their market share.
This competition is likely to be among SAP, ORACLE, Salesforce, Microsoft, Infor, Sage, Google etc.
Who knows we may see altogether a totally new brand appeared from nowhere and followed unexpected approach to become Market Leader in this space.
Lead Consultant, CSI MFG,