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Developing a Multichannel Reverse Logistics Solution - 1

I am currently working with a client helping them define and implement an integrated sales and fulfillment multichannel solution. While mapping the current process and trying to define the future state process for Returns, I had that eerie feeling of déjà vu- it was quite similar to what I had experienced at other retailers and in few words- disjointed and neglected. The contrast during the Fulfillment process discussions and Return process discussions was stark. The fulfillment supply chain works like a Ferrari and was the key focus of most discussions on strategy but Returns was the cranky old pickup parked in the backyard that no one wants to know about. To ensure that customer experience does not suffer, client still tries to provide the multichannel returns experience to the customer without having foundational technology and processes in place and as a result takes a hit to their bottom line.
So out of the discussions I came up with a few points that I think should be considered while designing the future process for returns for a high volume retailer. I would take up those in this post as well as next few posts. Develop a Return Channel strategy - Using same return policies across the product categories might make an attractive marketing pitch but it comes with costs attached. As much as the logistics professional would like the product return policies to be different for each type, it is not possible in consumer centric world. So the answer is to do a categorization in the way the Returns are handled after the product has been physically received from the customer. For example, why should a stationery item be handled in the same return channel as an electronic item? One size fit all return channel solutions should be avoided at all costs. Analysis of the products, return reasons and vendors agreements is required to define the best channel for processing the return. Certain products with specific return reason code that are headed towards disposal should be channelized into a different channel from the earliest. Items that can be refurbished or restocked for sale should be identified at the earliest touch point and rerouted. It might be economical to outsource return channel for certain product groups to specialist service providers or even vendors. This calls for developing a comprehensive Return Channel Strategy by product categories based on principle of subjecting products to minimal handling and entwining Reuse and Reprocess with Return flow. I would continue with other key points in my next post......

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