Retail Is the Buzz at Sterling Commerce Customer Connection 2010
Sterling Commerce recently held its customer conference April 12-14 in Dallas, Texas. Customer Connection had over 1,000 attendees, including a 40 percent increase in customer attendees from last year. For retailers, the event was a great opportunity to hear about trends in seamless cross-channel enablement, learn more about the company's solutions - especially our new mobile apps - and network with partners such as Infosys and other customers. The conference offered a dedicated track to retail, providing over 120 different retailers with three days of networking, breakout sessions, and educational meetings. The events highlights can be found at http://webapps.sterlingcommerce.com/connection10/index.php
Highlights for retailers included:
• John Thompson, SVP and GMM of BestBuy.com, presented the keynote session on Wednesday, "Transforming Multi-Channel Order Management," focused on BestBuy's customer experience journey and the role Sterling Commerce solutions played in helping the retailer optimize and transform the way it does business.
• A session on cross-channel inventory synchronization and optimization, led by Chap Achen, Best Buy, George Lawrie, Forrester, Pat Ogawa, Infosys, and Sterling Commerce executives, was well received for the best practices shared with the audience around cross-channel supply chain visibility, cross-channel customer order management and efficient low cost fulfillment practices.
• Sterling Commerce demonstrated its mobile applications. The company has already introduced two commerce-focused solutions for store associates and Web storefronts, two supply chain execution solutions, and two B2B integration applications that provide the company's customers with an additional access point or deployment choice for improved productivity.
It was exciting to hear retailers' positive comments on the company's overall retail strategy around cross-channel enablement and its mobile apps strategy for both commerce and operational efficiency. Additional details on the company's mobile solutions can be found at http://www.sterlingcommerce.com/products/mobility.htm
As many retailers commented that "this was the best event yet," it's clear that we succeeded in our goal to help retailers understand the value of partnering with Sterling Commerce.
