Start line - global order management solution
Recently, some of my musings about Unified OMS were published on SupplyChainBrain here. The gist was that retailers will reap higher sales, optimum inventory and reduced costs by focusing on multi-channel enablement and ensuring that all the information is in the customer's hands.
A few weeks back, I got a "friends and family" coupon from this company
to use on a special sale weekend at their factory outlets. I stay in the
Bay Area and went to the company's website to search for the nearest
factory outlet. 65 miles from my house! So am wondering about it, when my
wife does the same search (search for the nearest store) on Google.
Surprise! There is one store in a huge mall 30 miles away. The company
website does not mention this store at all! Shock!
Since the company does not currently have true multi-channel orders, the importance of having every store's information online is less important, since people can "google it" anyway. Having a store visible online would be a no-brainer requirement with "Find it in a store near you" functionality. We are into times where technology drives customer behavior and customer behavior drives technology. The aim of the project we are doing is to put technology into place that makes for an agile OMS that allows for an agile company.
More updates on this new journey as we go...
Since the company does not currently have true multi-channel orders, the importance of having every store's information online is less important, since people can "google it" anyway. Having a store visible online would be a no-brainer requirement with "Find it in a store near you" functionality. We are into times where technology drives customer behavior and customer behavior drives technology. The aim of the project we are doing is to put technology into place that makes for an agile OMS that allows for an agile company.
More updates on this new journey as we go...
