Smarter Commerce means more SCM than before!
Of late, via market hearsay, some level of intelligence gathering and straightforward google search, I've been trying to read up and wisen up on IBM's Smarter Commerce initiative. On first look, this may sound like another one of those attempts to prefix the word "smarter" with just about everything, but coming from an organization which has taken up the task for making the planet itself smarter, I was intrigued as to how the acquired companies (specifically Sterling Commerce) would stack up in this list.
Here's some webview on this:
Gary Schoch in his profile pretty much lays out the fact that there indeed is a Smarter Commerce strategy within IBM. (Read Gary's profile here: http://ae.linkedin.com/in/garyschoch). Per this (as of 31-Jan-2011), Gary is part of QUOTE Worldwide Commerce Solutions Sales organization, which delivers end to end solutions for customers spanning multi-channel commerce, through to order management, warehouse management and logistics management capabilities in a highly competitive marketplace UNQUOTE. Well, if this isn't WCS + Sterling, then I'm retiring from the business.
It also helps that Gary mentions he QUOTE developed the acquisition strategy for the business of Commerce, working with clients to understand market needs and converging that with IBM's vision was the key to the latest acquisitions of Sterling Commerce, Coremetrics and Unica. UNQUOTE
Erstwhilte, one of the IBM partners who does a fair bit of work on Websphere Commerce Server (WCS) had organized a Smarter Commerce day (http://www.fiwe.se/ibm-commerce-day_2010/) back in November which talked more of the front-end than the back-end supply chain which I wanted to know about. Todd Watson's developer works blog also had references to Smarter Commerce, then again the title also had Smarter Analytics (there we go again, with smarter everything).
The way it is evolving, Smarter Commerce would be an integrated product strategy that fits in what IBM has today (WCS components around portals, order capture, e-commerce etc) with what they have bought (Sterling Commerce, Unica, Coremetrics, ilog etc). Throw in some analytics (smarter analytics, if you may) via Cognos and you do have an end-to-end sales & marketing offering tailored to the e-commerce world. Throw in some more of fungible, powerfully reusuable ideas (I recall the Interconnected-Instrumented-Intelligent buzzwords springing out of every Consultant & SI conferences or Pulse events I've been) and you have a pretty neat pitch. So much so for the naysayers who said these random buys didn't make sense together.
Where I'm looking forward to the evolution of Smarter Commerce storyline around three angles:
1. What happens to all that nice back-end logistics stuff? Sterling WMS offering pre-dates DOM/OMS by a few years (that's what Infosys had spun off into Yantra 15 years or so ago). The Nistevo TMS acquisition though niched in terms of geo (US) and offering (on-demand) would also need a more liberating home, which IBM may be able to provide.
2. Sterling's alert & monitoring framework was pretty useful in creating some kind of a Supply Chain Event Management (SCEM) solution for DOM clients to flag them when things routinely go wrong (partials, substitutes, date changes, quantity mods, failed allocations...the works). I expect that to remain, and if possible, branch across the other components that make Smarter Commerce, well, smarter.
3. While JDA has now become the undisputed leader in Supply Chain Planning (SCP) with i2 also in their kitty, anyone trying to form an end-to-end Marketing/Sales/Fulfillment strategy would realize that without solid forecasting and replenishment planning, you do not control the strategy side of your sell-side supply chain. I'm not making any bets here, but an SCP offering (or may be 2 or 3) may make a pretty nice fit into the larger picture.
In the days to come, I'd be keenly watching how the Smarter Commerce pitch evolves and how IBM would live with a fairly confusing multi-brand strategy unifying them under the smarter umbrella. Something tells me that for all the folks who worried about Sterling's B2B trampling over SCM and then DOM crowding out WMS/TMS, the reports of their deaths do seem vastly exaggerated (with my apologies to Mark Twain). In the meantime, lets all go get smarter...



3) When potential bidders access an RFx, they can see whether or not a folder has been created for that RFx. If it has, they can follow the link to the folder in the public area in cFolders, view the project information, and decide if they wish to submit a bid.