Online Grocery Retailing that too in ....India
At present buying grocery online in India is not an attractive option, as compared to other categories. Among the top 20 e-retailers in India grocery is sold by just 28%. They would not be selling many items in grocery but keep it with other categories to have all products under one roof. Grocery includes Food items, Home and Personal care, Beverages, Staples etc which are the daily use items. This category alone has huge potential to garner higher revenues than any other category.
In our daily life, we do not get time to buy grocery in weekdays. It has become a habit to buy it on weekends and normally we purchase it for a month so that we do not take pain coming to hypermarket every week. We supplement it by buying few items from local stores in vicinity or nearby supermarket.
These are the activities we normally perform when buying from hypermarket. We have to drive down to get to the hypermarket store. We would look for the required product, have a look and feel of the product, look for good discounts, sometimes go for impulsive buying and check the expiry of product before keeping in the basket. Then go to the queue and wait for the turn to get the billing done. At peak time queue is normally longer and like us many purchase mostly on weekends hence it is bound to be there.
Well if the discount benefits for shopping at brick & mortar stores are available for us to shop online at the convenience of our home. Advantages of it would be hassle free shopping, no queues for payment, less time to shop, have the monthly requirement list saved with option of quantity to be changed, product comparative features, savings displayed and fuel saved to go to the store physically & return. If we are availing online facility we would require the grocery to be delivered at our home, as per our convenient date and time slot. The returns facility should be available without any inconvenience. If the above conditions are met I think so we would be more than happy to shop grocery online.
There are very few e-retailers who have ventured full fledge into selling of grocery online in India. Browsing the present e-retailer selling grocery online one can find pictures for every product, home page mentions about the discount, shopping list saved with option to modify the item or quantity, savings displayed, points earned can be redeemed, free home delivery above certain order value, convenient return policy, and delivery on preferred dates and in standard time slot. They are catering to specific area within a city. Being a very huge initiative with manpower and transportation involved it would take some months to cater in whole city. Once the volumes grow up it would be feasible to deliver products below certain order value. But nevertheless the process has just begun. It may soon follow with a suite of e-retailer venturing into selling grocery online.
Let me know if anybody has shopped grocery online or will you like to shop grocery online with the above features and what is your take on it.