More introductions...
I have asked Aditya Jha, who heads Infosys global branding, to share his thoughts about business in China. He recently visited Infosys China development center and has some interesting observations.
Aditya started his career at ad agencies and worked at many agencies over the years, including Lowe, DY&R, Ambience, FCB, and O&M. He has won over 50 awards for his work in print, radio, and TV. Aditya then switched to heading the marketing function of a product startup. He likes to say that he started his own company on the day the NASDAQ crashed by 605 points. The company focused on creating an instruction architecture model that maximizes the learning of a student even without the presence of good teachers. He says, "the model worked but the business failed".
Aditya has also written two serials and contributes regularly as a columnist to Outlook, one of India’s premier news magazines. He holds a degree in Chemical Engineering from IIT.
