Why ShoppingTrip 360 ?
Did you know that nearly 30 percent of shoppers around the world wait until they're in the store to decide which brand they will buy ?
Did you know that one in ten shoppers simply change their minds in store and buy a different brand than what they had planned ?
Did you know that almost 20 percent of shoppers will buy from categories they had no intention of buying from before entering the store ?
Did you know that in the United States, almost one in five shoppers leave a product they planned to buy on the shelf and walk away empty-handed ?
Those were the findings from a survey titled "Shopper Decisions Made In-Store" (SDMIS), by Ogilvy Action 14,000 shopper interviews were conducted in 700 retail outlets across 24 markets globally.
Call it Serendipity or sheer coincidence that the findings of this survey released on July 29th should have found a response on July 31st when Infosys unveiled ShoppingTrip360 to the world at large.
This video from Reuters gives a glimpse of how ST360 can help marketers know, aid, influence and shape Shopper Decisions made in-store.
Michael Fitzgerald writing for the MIT Technology Review sums it up best.
Infosys may have solved a $100 billion problem for companies in the retail business
with the Forrester's George Lawrie echoing his sentiment
if the system works as promised, he says, "this would be a huge breakthrough."
So where do we go from here ?
There is a 84 billion dollar online advertising market at play as Online Advertising braces for a likely recession.
The future is in Smart Digital Marketing that can take over "digitally" where print stops.
A great example of Smart Digital Marketing is this new high-tech retail display being launched by 7-11 that offers shoppers the ability to download free music on their MP3 players as a promotioned for a new caffeinated alcoholic beverage called Sparks.
Stay tuned to this blog as we transform Shopping, one cart, aisle and shelf at a time ....
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