Winning Manufacturing Strategies

March 28, 2014

Comparing the Big 4s of Social Media

Guest Post by

Jitendra Kumar Singh, Senior Associate Consultant, MFGADT Online, Infosys 

The Social Media revolution has modified the way we communicate with our friends and relatives and also the way business is conducted. There is not a single day when we don't hear news about Social Media. TV, radio stations and websites are constantly asking us to friend, like and follow them. Overall it enables individuals to receive update from friends, share videos and Photos. For business, it helps them to build and maintain new relationships.

While it is a personal choice for an individual to join and create profile on any of these Social Networking sites but it has become imperative for an enterprise to have a presence on these platforms. There are individuals who have abandoned their email address completely and are using Facebook messaging instead while the Enterprises are using twitter heavily to stay in touch with the customers.

 

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Take the Bull by the Horns: Going Multichannel

Nowadays it is very common in B2C space for buyers to research online (read reviews/ ratings/ posts), try the products in store, order online after searching for the best deals and then pick the products in store or get it delivered at their homes. The availability of so many distinct channels to the consumers has provided new avenues of sales to the organizations and at the same time there is a greater urgency to provide consistent, enriched & engaging user experience to the users across the channels. This trend is coming to the B2B eCommerce in a big way, let us quickly have a look at this domain.

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March 27, 2014

The DX Journey for the Manufacturing Industry.

Guest Post by

Jitendra Kumar Singh, Senior Associate Consultant, MFGADT Online, Infosys

Manufacturing Industry has undergone a lot of innovations in the last few years which had been primarily to cater to the following traditional challenges:

Ø  Reaching out to the new market segments

Ø  Reducing the Operational cost and increasing efficiency 

Ø  Reducing the Time to Market

Ø  Ensuring that the logistical operations run smoothly

 

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March 25, 2014

Why social collaboration for product engineering is not as easy as it seems

Some time back, I had advised and shared some thoughts with a client on how best they could roll out a platform that enabled digital collaboration for their product-engineering unit. The idea was to create a platform that would allow engineers from different disciplines such as thermodynamics and flight physics, and from different engineering programs, to informally collaborate in a product development scenario. In this manner, they would be able to record findings and share the lessons learnt with the other engineers in the organization, irrespective of the success of the project.  

Last month I heard they were planning to de-prioritize the project. I can understand why. Social collaboration in an engineering organization is not as easy at it appears at the first instance. It is easy to build a technology platform, but it requires a lot more to get the social network going.

Amongst many hurdles, the biggest is perhaps the free-rider problem. The creation and sustenance of a knowledge exchange ecosystem requires people to contribute to the knowledge, and not just consume it. With too many free-riders in the network, there are chances that the ecosystem would get obsolete with no additional content or inputs to retain readership and reference. This problem can be acute in design and engineering organizations, where teams are under significant time constraints. Although they will want to use the available information in the network, they would rarely have the time to properly document their findings from projects. Furthermore, the drain on time is pronounced if they have two different platforms - one for structured engineering and collaboration, and the other for social collaboration. This was, predominantly, the reason why the client had to turn down the social collaboration initiative.

The adoption of social networks within organizations would need an environment with the right organizational structure, incentive structure, communication planning and other roll-out strategies that are conducive to the maintenance of a collaborative platform.

Here again, one-size does not fit all - Different personas will respond to incentives differently. A 30-year veteran thermodynamic engineer may not be as excited about a T-shirt that says "I contributed a wiki today" as an engineering intern!

Impact of BYOD on an Enterprise and its Employees..

Guest Post by

Jitendra Kumar Singh, Senior Associate Consultant, MFGADT Online, Infosys

Information Technology has evolved from Command Line interface to drag & Drop to cool apps that are simpler to use in terms of User Experience and Interface.

The corporate employees now demand to access the company applications/data on their personal mobile, they want the interfaces to be as simple like Facebook. The Bring Your Own Device (BYOD) boom can be attributed to the desire to serve customers and be responsive to colleagues across time zones in a global, always connected mode and to save cost by not having to purchase multiple devices.

 

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March 24, 2014

Significance of Digital Transformation for an Enterprise and the Latest Trends.

Guest Post by

Jitendra Kumar Singh, Senior Associate Consultant, MFGADT Online, Infosys

In businesses of all sizes and across domains, it has become imperative for companies to be digitally engaging in order to innovate and stay competitive. Instead of being a follower in technology, companies need to invest their vast resource and capital to react and also embrace the various technological disruptions.

The penetration of Internet and User base has increased significantly in the last few years and Enterprises have realized that digital technology is more than having just a basic website. The advent of Social Media platforms like Facebook, Twitter and various rating services have provided tremendous information to customer to make learned decision on purchasing. As a discipline, digital transformation incorporates a lot of latest technologies like big data, internet of things, gaming and cloud computing

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Cloud Computing: Types of Risks associated and their Mitigation Procedures..

Guest Post by

Jitendra Kumar Singh, Senior Associate Consultant, MFGADT Online, Infosys

Cloud Computing has been at the Peak of Gartner Hype Cycle. So much has been discussed about the Deployment and Delivery Model. But we still notice the Enterprises are reluctant to apply it. Let us try to explore the Risks associated with Cloud Deployment and what are the mitigation plans. If these risks are addressed with proper mitigation plan, then Cloud Computing adoption will be smoother and faster. In this blog, the risks have been categorized as-

1. Technical Risks

2. Legal Risks

3. Organizational Risks

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March 20, 2014

Is it really going to take away everything??? :( :(

WebTop or D2?? The question which has got every Documentum architect and solution analyst scratching their head, perhaps the better question that should be posed is Customization or Configuration?? The answer to this would depend upon, to which side the ball is thrown. If it is to developers, of course the answer would be "customization" as it provides them an opportunity to show the strength of coding, in delivering what is just a thought of customer. Which is justified as long as the customer is satisfied, and their expectation are delivered within time and in a cost effective manner.

 

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Ride the "connected" bike

The connected car is getting crowded (literally!), so borrowing concepts from the car to motorbike makes a lot of sense, isn't it? The explosion of M2M (Machine to Machine) technologies and specifically communication technologies is expanding the possibilities for anything connected.

So, what makes a bike connected and what are the possibilities once you have connectivity to the bike? In my opinion, a bike is truly connected when access to bike data is available outside of the bike - be it on the cloud or be it for bike peripherals or accessories. Once the connectivity is established, there are a number of applications around safety, ride planning, navigation, infotainment, preemptive diagnostics that are possible.

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March 18, 2014

Is your 'content marketing' strategy hitting the right notes?

The recent past has awakened to the dawn of social media as the buzzword for industries worldwide. The consumer need for constant communication and real time information has attracted businesses to platforms like Twitter, Linkedin and its social counterparts. Manufacturers, these days, are increasingly looking at leveraging them for access to business insights, supplier information, expertise and new product ideas. According to a Gartner survey, vendors ought to position themselves better on the market with ROI messaging.  

A robust social media strategy would help incorporate the voice of customers and fine-tune content strategies by using social media analytic tools. As per global estimates that have recorded over 200mn monthly active users on twitter, 70% users in the US and Europe use mobile devices to access their networks and share updates online. This also hints at the fact that companies need to embrace adoption of mobile friendly content and websites.

It has been observed that for every piece of content created there are 2000 people reading it, which makes for an interesting ratio. Since the marketplace has no dearth of marketing content and subject matter experts, how do you reach out to the scores of prospects out there who might just be interested in what you are saying? You ought to slow down on spending those dollars on mining data, related to consumer behavior and trends, when your customers might be out there voicing their concerns on social media. 

With an increase in content clutter, infographics seem to work much better than words to describe great solutions. And this also seems to be the best way to grab eyeballs for your message. There was an age when we felt that we were getting too old for Dilbert, but now the biggest communication campaigns are built on this wireframe. Ellen's star studded Oscar selfie using Samsung's Galaxy Note 3 broke all previous records on Twitter, with over 3mn retweets and counting, making Samsung's sponsorship worth every single penny. Like they say - 'A picture is worth a thousand words'. After all, not every company opts to spend $4mn on a Superbowl ad which could alternately be used to write 17,000 blogs, potentially generating 10 million shares on social media.

Marketing strategies are constantly formulated around increasing content visibility. These often constitute innovative ways to promote key messages and maximize viewership amidst your target audience. The webinar on 'The Social Employee' by Social Media Today that I attended a couple of weeks ago, discussed how well governed employee advocacy initiatives could bring more returns to the table than you ever imagined. Based on the survey findings of a leading analyst firm, social media engagement will help drive initiatives by leveraging the power of two way communication with the target market as opposed to unidirectional communication alone. This will mark a clear shift from the norm. 

So how social is your brand? Take a step back, listen to your customer's voice and gather your energy to lunge ahead with a renewed purpose.