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Green Business Intelligence: Managing Sustainability

Guest Post by Jagmeet Singh, Principal, Manufacturing Management Consulting Services, Infosys Litd.,

Men did not make the earth. It is the value of the improvements only, and not the earth itself, that is individual property. Every proprietor owes to the community a ground rent for the land which he holds. Thomas Paine

The seventh goal of Millennium Development Goals (MDGs) of United Nations which have been agreed by 192 United Nations member states and 23 international organizations have agreed to achieve by the year 2015, clearly states the reduction of CO2 emissions, & consumption of ozone-depleting substances amongst the few others.

This reinforces the fact that going green is not just a fashion statement rather it is the need for tomorrow.

With various regulations like REACH (Registration, Evaluation and Analysis of CHemicals)and protocols like Kyoto,GHG (Green House Gas)producers are being made responsible for every product they make and sell. This has impacted producers not only from manufacturing industries but also from Retail, Consumer Packaged Goods (CPG), Hi-tech and other industries as well. To cater to this, it is imperative for each producer to be able to trace & report not only carbon footprints in their product's life cycle but also become more responsible towards environment.

Product life cycle, as we understand, at high level comprises of stages like concept, design, manufacture and sell. Every stage contributes some or the other way towards environmental pollution & is related. For instance, if the designer does not use green materials, production does not follow low energy consuming manufacturing processes and final product is being transported via mechanisms which cause more environmental pollution, then the overall impact on environment is detrimental. Consider identifying, capturing and reporting such information at each stage and at granular level of detail will result in mammoth task of data collection and analysis. However, it has to be done.

Business Intelligence (BI) over the period has evolved itself to more than just a reporting system. It has become "Responsible BI".Now, BI has all the capabilities to track each stage of product development, help identifying the key metrics and parameters to monitor and control carbon footprint and thus be more responsible towards environmental protection.We need answers to the most intriguing questions about BI& Green:

-What are the various factors which BI could control in managing green information?

-How BI can help save penalties and fines by being non-green compliant

-Responsible BI framework for saving energy and reduce carbon footprints

I will continue this discussion in my next post.


Nice article Jagmeet and very difficult questions asked to the public at the end. I learn't a few new terminologies and have started thinking in a new direction after reading that paragraph on product lifecycle. I think we would wait for the answers from the researcher himself in his next post to educate ourselves.

Really nice article Jaagmeet. Recent advancement in BI Technologies seems capable of providing good opportunity to organizations where they can setup frameworks for analyzing carbon footprints, and down the line making improvement in making world a GREENER place to live.

Truly said that the early detection of carbon footprints will result in much bigger saving. Am looking forward for your next post to know how BI can help us on that front.

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