iOS or Android: An 'Ecosystem' Footprint will decide the Winner in Future
Yes, I know subject is very intriguing and you would start thinking in all possible directions. You may possibly get biased to an operating system you use and your views will be directed in a manner to make it 'the winner'.
Well, it has been always been difficult to say 'what is hit with customer?' and the reasons are varied. You could see Android as a popular platform with developers on one side of world and million apps built on iOS in other part of world. The one conclusive picture at global level is always full of debate. Though, there are other operating system as well like Windows Mobile, BlackBerry, an upcoming Chrome OS and some more however for the sake of discussion I talked only about Big Two. And I must say that I could not help appreciating the fact as to how these two operating systems have changed the way we think, interact and share.
The definition of whole Ecosystem came to life when I was able to connect my phone with laptop, car and TV. Adding on it is completely a WOW Factor! When you could see your pictures on a large TV screen at home, navigate through traffic, share pictures and location on the go , access internet using phone's tethering Wi-Fi service and many more. Truly, this is 'the emergence' of Ecosystem and it would be right to say this is just Wave-1.
So what to expect in Wave-2? Well, this emergence of operating systems has given rise to convergence of technologies cutting into product diversification. It is a strong statement and I will get to that in Wave-3 of blog. In Wave-2, Tablets and Smartphones are taking the center stage with their invention and everything suddenly is about being mobile or on-the-go. Any device without support of mobility is bound to fail in today's market. Starting right from mobile transactions, to mobile boarding passes, mobile wallets, cloud space, social media & engagement and many more, everything is centered on customer experience. And with recent announcement of a new Camera, the whole definition or I should say power of an operating system has been taken to next level of customer experience. This is Wave-2, 'the experience' of being inside an Ecosystem
And by the time we would be overwhelmed with all this experience, we would be hit by Wave-3. Enter Wave-3, 'the influence' of an Ecosystem. To put in simple terms, it means how many products can one operating system Influence?
Now, imagine an Ecosystem power when you enter home: everything starting from your Laptop, Watch, Camera, Home Theatre, Refrigerator, and other home appliances become one and integrated. You can have different devices of same operating system yet are seamlessly connected and your house becomes a complete Ecosystem of technology. Cherish this:
· You can play a song in your mobile, watch the video on your refrigerator's screen, take a call using your watch, share the content on internet and receive media in your Digital Photo Frame. And some of this is happening right now as we speak of it. It has been confirmed that smart watch phone is being developed and could be launched anytime soon. Read speculated specs of watch here.
· Smart Refrigerators are already being tested which will not only what to cook with your left-overs and automatically re-orders fresh food. And adding to that would be a refrigerator with built in operating system, of your choice, which allows you to program your refrigerator to your desires, trigger alerts and messages on your phone and lets you control how it will function by one click and that too while being on the road.
· Your car becomes another center point of your operating system which even lets you access apps. of your choice in car. According to Juniper Research, by 2017, "cars sold in the United States will include support for apps, either running them directly on their entertainment consoles or by allowing consumers to use those consoles to interact with apps on their smartphones"
So where does this lead do? Wave-3 makes us to think and think deep that competitive position in future would not merely be governed by evolution of current product lines or operating systems, rather the decision to buy a device, for personal use, would be solely based on one big question:
"Will it support my entire ecosystem?"
And an operating system whose footprints can penetrate that deep into our lives will seem to be a winner. What are your thoughts?