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January 8, 2015

The Re-dawning of Business Intelligence

That the Business Intelligence world is being disrupted with new technologies is now common knowledge. However, very few businesses & their BI groups have a holistic view and roadmap to embrace this change. All have few specific new capabilities in mind and here is an opportunity to apply the Infosys 'New and Renew' Strategy to enable BI in your organizations take the next leap.

 

So, firstly let's assess what are we hearing from various stakeholders and the wider BI market:

 

Our Customers:  We need BI to be agile, responsive, trustworthy, cost efficient, easy to adopt and make the right strategic business impact quickly

 

Infosys Experience from Engagements:  Need to Reduce time to insights, bring in some unique assets to accelerate programs, Align customers to industry best practices and need for clear engagement charter in terms of business value and capabilities within an agile delivery model.

 

Industry Analysts:  Analysts like Gartner, Forrester emphasize need for different pricing models, expand BI usage thru' the enterprise, leverage cloud/big data/mobility/advanced visualization etc. They expect avg. BI market growth to be 10% ; 70% of which will still be IT controlled;  Analytics to command 20% of those budgets and rest on Query/integration and reporting.

 

Given these key learning's, the new vision at Manufacturing BI is 'To transform our customers from today's data driven to Analytics driven Enterprises enabled by Rapid, Deep and Actionable Insights'.

 

In order to enable 'Rapid, Deep and Actionable Insights', the following offerings are being planned:

 

Analytics Driven Enterprises: The goal is to help enterprises transform from traditional data driven to analytics driven organizations. This is to be enabled by an Analytics adoption framework that helps make the right analytics investments that matter, 'Leverage-your-data' initiatives to take a deep look at available data & innovate to make strategic use of it and Predictive & Descriptive modeling services driven actionable insights for Manufacturing & Hi-Tech relevant areas like Supply chain optimizations, Personalized customer service, sales, marketing and finance analytics functions.


Responsive Business Intelligence:  This includes unique data exploration Services, Self-service BI capabilities, Persona based KPI solutions, Adv. Visualization tools driven data analysis, Reporting Factories, Data Virtualization and agile delivery models.

 

Big Data Enabled Insights: The above vision of transforming organizations into Analytics Driven Organization will be deepened by leveraging Infosys Information Platform (IIP)  for Predictive maintenance, Manufacturing Quality Analytics, Strategic sales opportunity management, IoT driven usage & health analytics, Agro research, Intelligent Asset mgmt., Customer insights etc.

 

For any of the above to be impactful, Our goal is to help customers have a solid backbone in terms of 'Amplified & Efficient Data Operations'. Some of the offerings towards these are:

 

Landscape Modernization:  Help our customers renew/modernize their existing landscapes with  BI tools consolidation and re-platforming, upgrades, big data migrations, clean & conformed Master data mgmt. strategies, Data quality improvements and implementation accelerators for productive COE's.

     

High Performance Computing: Leverage high performance tools based on in-memory , columnar stores, other No-SQL stores to renew existing systems needing such high performance e.g supply chain visibility, Financial consolidations, Just-in-time offers, Asset management and real-time enterprise data warehouses.

 

Amplified Data Warehousing: Existing data warehouses augmented with Hadoop based platforms to reduce turnaround time for multi-structured, high velocity datasets needed for insights. This can also be leveraged to reduce the fast escalating cost of data warehousing.

 

Manufacturing BI believes this dual strategy of transforming organizations from data driven to Analytics driven enterprises and creating an amplified & efficient data backbone will help next gen enterprises stay ahead in the marketplace & outperform today's run-of-the-mill BI Maturity curves. 

September 3, 2014

Master the Right Metrics to Ace Digital Commerce

In the pursuit to increase the sales, it is of utmost importance to not only keep track of the metrics but it to have the most appropriate metrics in place. The metrics should help you quantify the impact of the website on sales, conversions, consumer behavior and help you identify latent opportunities of improvement. Without the tracking of the relevant metrics you will never be able to ascertain the true impact of your efforts and will be missing on the crucial data which can help you optimize the whole customer experience!

Continue reading "Master the Right Metrics to Ace Digital Commerce" »

July 22, 2014

I need a car, so let's go buy a cell phone

Absurd! Any number of times you read it. How can 'I need a car, so let's go buy a cell phone' ever make sense? But times are changing with rapid technological advancements and so is our outlook towards life's accessories. And what better example of that, can one find other than one's car and cell phone. They are arguably the two largest social statements for folks around the world. In an earlier era, it was probably just the car that made a social statement. But today, the car that you drive and cell phone that you carry define who you are in today's digitally categorized society. But how are the two even related to each other? We typically use a cell phone to call our friends and to surf the internet whereas the car takes us from Point A to Point B. Let's see how the two will converge very soon.

In our fast paced lives, digital connectivity is playing an important role of not only creating a new economy but also redefining our perspective on traditional 'things'. A 'connected car' is much more than just a 'car' and a 'smart phone' is much more than a 'cell phone'. Technology companies like Apple and Google have realized the immense potential in the marriage of these two and is one of the prime reason you will find these two giants foraying into the car space with integrated solutions that will eventually change the way how you perceive a car. Many people do not realize this, but one spends more time looking at the 'insides' of a car than the external shapes & contours. Hence the car experience judgment is bound to be more skewed towards what one perceives as an experience sitting inside while driving rather than the external design beauty. Given not much has happened to enriching the internal experience (barring a few luxury brands), it was an opportunity to be tapped for Apple and Google - the masters at understanding what consumers want.

Apple has CarPlay and Google has launched Android Auto. Essentially, these technology companies are bringing in a new experience center for drivers. Once you plug an Apple or Android phone into the car, the display unit on the car dashboard gives you an Apple or Android experience. The display unit of the car turns into a feature rich extension of the phone and the experience turns from an unattractive car display head unit into a sleek and contemporary smart phone display. Extending the smart phone experience to the car dashboard is the digital change that Apple and Google are bringing in and it will cause disruption in the sales and marketing strategies of prospective car buyers. Of course, this is going to be available on select brands and models only but this is just the beginning where your smart phone has started taking over your car through a simple integration at the display unit layer. However, what it also means is that the compatibility of your car and your smart phone is soon going to define the experience that you intend to have in your car. It makes life simpler with a single consistent digital experience across multiple personal assets. Which brings us back to the title of this blog.

You now know why that smartphone became so relevant to your car purchase decision. How exciting can that be?

 

July 4, 2014

Silver bullet for eCommerce

One of the biggest challenges facing the eCommerce for years now has been the cart abandonment by customers without completing a transaction.  Mostly the stores have been guilty of shoddy practices, usual suspects being- tedious checkout processes, late introduction of shipping charges in the process etc. Also what contributes to the abandonment is the unpreparedness of the buyer to commit to the purchase and a tendency to comparison shop for the best bargains. Therefore the most pertinent question facing the eCommerce personnel is how to avoid these high abandonment rates and make the process conducive to a smooth checkout leading to the recovery of the lost sales, let us have a look at this specifically.

Continue reading "Silver bullet for eCommerce" »

June 20, 2014

Game of Conversions: 10 Quick Wins to Spruce up your B2B eCommerce Offering!

 

In my previous post we talked about the latest trends in the B2B eCommerce space. Let us now quickly have a look at the Ten quick remedies to boost your existing ecommerce offerings and boost your conversions. These are a few Quick wins which we have shortlisted from our vast experience.

Continue reading "Game of Conversions: 10 Quick Wins to Spruce up your B2B eCommerce Offering!" »

March 16, 2014

Better analytics could help improve economics of customer order fulfillment

This year, the US witnessed one of the longest and harshest winters in recent history. This has caused worrisome implications on the supply chain economics of the Consumer Electronic Industry since many customers resorted to shopping for products from the warmth of their homes. Manufacturers who were focused on omni-channel sales lost out on margins due to the increase in fulfilment costs, sometimes as high as 7-10% of sales.

This has unlocked a huge opportunity to use ongoing analytics to streamline fulfillment economics.


In general, there are 3 ways in which customers can chose to purchase their electronic gadgets

  • 1.     Direct purchase by walking into company owned or reseller stores
  • 2.     Ordering (or reserving) online and picking up their wares from a store of their choice
  • 3.     Ordering online and opting for home delivery

Creation of the right fulfillment incentive for each channel is paramount since costs, consumer experience and opportunity tradeoff for companies depend on the channel choice made by the consumer.

 

For instance, today we see the extensive use of online channels to sell long tail products. Whereas, smaller products are sold through stores due to lesser storage costs. Although online configuration and cross-sales sophistication is improving, products with higher sales complexity would require the customer to visit the store sometime during the sales cycle.

 

So why should companies look for the right analytic tools?

 

Fulfilment costs, based on parameters like real-estate, shipment, retail floor traffic, SLA compliance rates of third party logistics providers, are prone to fluctuation throughout the year somewhat predictably during the holiday season, but unpredictably during unforeseen weather conditions. This is what happened this winter, when the tradeoffs between the various parameters changed. The affected companies were still latched onto static and simplistic approaches for pricing online fulfillment of products. This is where 'right analytics' comes into play in order to optimize consumer incentives and improve profitability.

 

The prize for such analytics extends beyond immediate fulfillment cost reduction. This will help plan fulfilment more efficiently and lead to better negotiations with third party logistics providers. It will also help drive improved cross sales leading to enhanced customer lifetime value.  

February 28, 2014

Creating User Experience - a Trivia OR a Necessity...!!

How monotonous it is to work on a boring dull ERP with hardly or no interactive interface..! Most of the ERP's being in use today fit to this definition. They render work mundane and day stretched. Won't it be interesting to work on an ERP customized to your specific needs rather than being general, if there is software, you actually look forward to lay your hands on. And that's what probably INFOR had in mind, when they started working towards making their ERP a complete user delight.

Since the beginning of my professional carrier, I was longing to work on something that would keep me on my toes, something to take my mind off from Monday morning blues, and I never thought such a thing really exists until I got the opportunity to work on INFOR's ERP and to get myself familiarize with it.

More I learned about it, more I got engrossed. What grasped my attention was the thoughtfulness and consideration put into creation of an interface, which registers as soon as you start working on it. It reminds me of few lines I read in an interview of INFOR CEO Charles Phillips, which can't be described in better than his own words - "For most of our competitors, the model was to build a product once and sell it to all industries -- write it once and sell many. We don't do that. We really write it once for an industry. We're willing to have focused, last-mile features for a particular industry that may not make sense for other people"

If you are willing to create a User Experience (UX), what could be a better start than captivating the user from the beginning of work itself..! Having a workspace, which is a plethora of all the important information needed in a day, will not allow one to switch to another screen. The INFOR workspace is the homepage which can get customized as per needs. It engages the user from the minute they come into work. User can mark their KPI's, can put in news feeds, reports or any other important information so as to have a glance every now and then. The major investment done by the company in improving the look and feel of applications is not meant only to be seen but also to experience when one works on it.

Another important aspect of INFOR, which gives life to whole user experience, is their Design team which is named as "Hook & Loop". The team consists of writers, developers, designers, filmmakers-all working towards the sole purpose of making customer experience more meaningful and better than ever before. User experience is the most neglected field, in designing of an ERP, which can give an enterprise competitive edge over others in the market. The team work towards UX objectives. They study, research, test their customers' requirement and create an experience that people love.

In the world of social networking, where we seek for our thoughts to be universally acknowledged, where everything said and done needs to be posted, where we like to remain connected with someone or other everytime, what would be more remarkable than having an application, where opinions of other can be sought on a particular task. Where if stuck somewhere, user can call out to people working on same application or can seek someone's help by just a ping. The option of social media widget being embedded into dashboard will surely work towards this. Perhaps that's the reason INFOR has released Ming.le, a social platform which not only collaborates a core system like ERP and financials but also allows to follow people and other objects. It is embedded as a part of an application, and can be accessed while working on an application alone. The communication is instantaneous and is stored at a centralized location which can be referred at a later stage also. The documents, photos, videos can also be shared amongst all employees.  In this era of smart phone users, where it's easy to capture the problem in a frame rather than entering it in words inside a box, a user might feel expedient to upload the video and share it with like-minded people. How convenient will it be, if rather than typing every need or problem, it could just be shown to the concerned person..

But is user interface really that important? Do users really give a thought to the interface before buying a product? Or is it just something that I have been fascinated to? I couldn't help myself but to ponder over this.

My question was best answered by the below statement:

"As far as the customer is concerned, the interface is the product." - JefRaskin, Interface expert at Apple Inc (circa 1970).

And this might be the reason for INFOR's new advertising campaign "Work is beautiful", a campaign beautifully conceptualized by their designing team - Hook and Loop, and is featured on the cover page of Wall Street Journal, Feb 5. After all, who doesn't like to work on a beautiful, easy to use and simplified software.

The company has done a lot in the field of giving customers an experience to get addictive to.  The approach of focusing on enhancing the user experience by designing the look and feel of ERP as close to daily working routine of user is different, refreshing and certainly innovative. This, I believe, will indeed bring a change into business software arena around the globe. 

January 28, 2014

B2B Ecommerce Circa 2014- Demystifying the Hottest Trends PART 2

In the first part of this post we went through some of the most in-demand features, let us continue from there and discuss some more.

The users are demanding a better experience and it is heartening to see that Businesses and eCommerce tools are responding with all these features for the B2B space as well. Let us have a look at some of these trends in detail here.

Continue reading "B2B Ecommerce Circa 2014- Demystifying the Hottest Trends PART 2" »

January 7, 2014

Importance of Organization Change Management (OCM) in large programs.

In the context of programs that involve fundamental change in the IT delivery model for clients, the focus on organization change management (OCM) required or the scale and the coverage required for the exercise is usually overlooked.

Most customers tend to rely on the deal consultants who have advisory services to address the OCM requirements. Usually the answer is," Yes", we have factored in the need for the change and we have an internal team working on it along with our HR.

Most sales people do not factor in OCM as a part of the solution. The sales team does not push to add an OCM component fearing the increases in the deal cost.

This mind set and approach usually result in a poorly designed organization structure and an eco system, including the business, which poorly understands the new delivery model and has incorrect expectations.

While the business case would be met both on the client side and the vendor side at the start of the deal, the misalignment of  new organization structure results in operational pains that has the potential to derail the business case on both sides resulting in statements like "I knew that this would not work for us. This was a cost cutting mechanism that failed for us ...". "The client organization is unreasonable..". "The internal staff is not aligned with management and has wrecked this initiative..."

Based on my experience from multiple deals, following are anecdotal situations during transition

  1. Surprised Business user --> I am used to calling Joe to get this resolved.... now I have to call and log a ticket?
  2. IT manager with expectation mismatch --> I need a resource with X years of experiences in this skill and this technology and to be located in this town like how I had in my team before!!
  3. IT manager in the retained organization with misalignment of capabilities and role  Not ready to manage vendor but wants to be hands on and manage work instead of monitoring and measuring results.
  4. Staffing mismatch by vendor --> Resource mix and experience is changed to accommodate the reality of the retained structure or in some cases this adjustment does not happen resulting in addition friction.
  5. New governance is not adequately adjusted to the change

In an organization that changes the way IT has been delivered from an in-house organization to a vendor managed organization or to a completely outsourced organization, each stakeholder will wake up to a new world the day the transition is complete. If the stake holders, whether it be the CIO, the IT manager, the Business VP or the end user,  are not oriented and have an training of what to expect and how to operate in the new environment then the chance of the program and the business case being met will be jeopardized and the business potentially impacted.

The key to success is to plan for the change ahead of time. Budget for the change management exercise. Involve the vendor in the change management exercise and not treat the vendor as a piece of puzzle that will fit in. The change management required will depend significantly on the model being proposed by the vendor and the organization structure that the vendor is proposing/building as a part of the solution. This will potentially be different for each vendor and is not a one size fits all vendor. Involve the business and the end users in the communication and the training.

Paying close attention to the structure of the retained organization and the skill set of the resources that will be part of the retained organization is key.  A manager who is highly technical may not fit the role of a retained vendor manager even though s/he may have deep expertise in the underlying technology but may not be able to manage and coordinate geographically dispersed vendor teams. The change requires that the role transform from a "Responsible" to an "Accountable" role. To add clarity, earlier the manager was responsible and accountable for the delivery of the IT function using his/her teams.  In the new scheme of the organization, the manager is still accountable but the vendor teams are responsible for delivery and the client manager has to manage this using a set of pre determined KPIs and vendor management/governance mechanism. This change is not easy and often times require that a new person handle the role.

A regular and well defined process is required to ensure that the organization has the ability to train and orient a new employee to the delivery model.  A periodic refresher in the initial years of the journey would help to align the entire initiative to the goals set out during the start of the program. Creating a potential set of scenarios that might arise in the new way of working and understanding the potential workflows and governance required for it will ensure that both sides understand how each other would react in some of these tough situations.

Understanding the vendor model and the vendor organization's proposed solution is very important. The level, role and the internal KPI of the key vendor resources deployed will play a crucial role in the success of the engagement. Ensuring that there is alignment of  these to the KPIs of the initiative is very important.

Summary of key takeaways

  1. Incorporate OCM right from the beginning
  2. Involve all stakeholders including business
  3. Design the retained organization with care and select the right people
  4. Involve the vendor in the retained organization definition
  5. Define goals and KPIs on both sides
  6. Conduct refreshers periodically during the initial years
  7. The client must understand the KPI of the vendor key resources
  8. Prepare and play out some of the scenarios ahead of time
     

 

January 2, 2014

Technology Trends of 2014 and How They Apply to the Manufacturing Industry

It is the start of a new year and we are seeing a lot of predictions being made on trends for 2014 - be it technologies, industries, business functions, business models, enterprises or consumers. Being focused on the Manufacturing industry for a few years now, here is my take on how some of the top technology trends apply to this industry, how they will be leveraged over this year and the kind of changes we may see them bring about.

Continue reading "Technology Trends of 2014 and How They Apply to the Manufacturing Industry" »

B2B Ecommerce Circa 2014- Demystifying the Hottest Trends PART 1

In one of my earlier Blog posts (E-Commerce in B2B Arena: The wheels are moving albeit slow) we talked about the latest Ecommerce trends and B2B ecommerce. A lot has happened since then, let us have a look at some of the developments!

Here are a few interesting facts involving B2B eCommerce which are getting the Manufacturers all excited and charged up:

1) Sheer size of B2B eCommerce: B2B eCommerce market in the US alone is roughly double the size of the US B2C eCommerce market. 

2) Rising Mobility: Mobile traffic is gaining traction and will be almost one- fourth of the overall business Internet traffic in a few years.

3) Profitable Online customers: It is becoming more and more profitable to migrate offline customers online fuelling a better and fatter net spend.

4) Reducing support Costs: It is much more cost effective to support the consumers who have moved online providing better savings on support activities.

5) Greater penetration: B2B companies can also service small accounts online effectively which could have been a cost burden in the offline scenario, thus profitably adding new customers.


All these facts are encouraging more and more Manufacturers to take up B2B eCommerce initiatives.

Continue reading "B2B Ecommerce Circa 2014- Demystifying the Hottest Trends PART 1" »

December 13, 2013

Unravelling Social Commerce Age: The Dawn of the Social Consumer

Here a few interesting observations, check them out:

Globally, almost half of those with online access use social media to enable purchase decisions 

Almost one third of the consumers do tend to act on a promotional message on a company's social media pages

More than half of the US online consumers use YouTube and other social media channels to browse and research an organization

Facebook influences the way people made purchase decisions based on their exposure to ads and comments


Still think social consumer can be ignored? Companies who are investing in creating better social experiences for their customers are going to reap rich dividends in the long run as more and more customers are on social websites and conversations are happening in real time about the experiences (good/bad) they went through during purchase or post purchase process. Business cannot control the conversations but can manage it much more effectively by proactive participation!

 

Social commerce has brought with itself a new breed of user who likes to talk about the products she purchased, liked or disliked. Today's user is very passionate in supporting the brands she love and at the same time does not leave any stone unturned to trash the brand where the experience has not been satisfactory. This presents an unusual opportunity for the business to tap into these 'Brand advocates' but at the same time it is a big risk and a perennial threat to brands if they goof up.

Continue reading "Unravelling Social Commerce Age: The Dawn of the Social Consumer" »

September 26, 2013

 

Throughout my career, while dealing with clients and partners, I have seen that simple and small aspects of relationship make a lot of difference. These simple aspects are related to transparency and effective and timely communication.

In my first blog I would like to share the learning's about the most important aspect (in my opinion atleast) which is about the right governance and communication plan. This fact cannot be emphasized enough. Over a period of time, I have seen issues crop up for failing to put together a simple communication plan with the partners. Some of the fall outs of this can lead to misunderstanding of requirements, delays in getting a quote or simply put, failing to work together as a team when working on an opportunity.

When working with partner(s) on an opportunity, it is important to provide a heads up as much as possible. So the first step would be to put together a governance and communication structure in place.

The governance structure can comprise of

·         The team members working on the opportunity from both sides

·         A clear definition on the roles and responsibilities of the team members working on either side

·         A clear definition of the requirements and expected output from the partner(s)

·         The deliverables expected from the team members. For e.g. design, architecture, commercials etc.

The communication plan can consist of

·         The timelines expected in the opportunity

·         The progress to be made while working on the opportunity on a daily / weekly basis

The above aspects can at times sound very trivial, but it makes a huge difference in effectively working with partner(s). As I have seen, as soon as there is a large opportunity, we all get into frenzy and lose time in organizing resources and teams and working out requirements that we expect from the partner(s). In this melee, sometimes we fail to communicate appropriately with the partner(s) leading to misunderstandings and delays. The partner(s) needs as much time in organizing resources as we do. If the communication is abrupt and ad-hoc, it can even lead to a situation where the partner(s) might decide to engage with competition for lack of clarity.

So a valuable take away is to consistently execute the governance and communication plan when working with partners. A simple email or a phone call to keep the partner informed goes a long way in developing that trust in the relationship.

Do let me know your experiences and thoughts as well.

 

July 12, 2013

Honey, they "shrunk" the hardware, and have put that in a "connected box"

I recently bought one of those miniature personal fitness monitors (wearable device) and it inspired me to write this blog (the original purpose has still not been served i.e. no impact yet on fitness). The title captures three key trends that are happening in the hi-tech industry - miniaturization, commoditization and connectedness that is having a cross industry impact. These three trends are having a significant impact on consumer expectations, behavior and experience as well. 

Continue reading "Honey, they "shrunk" the hardware, and have put that in a "connected box"" »

March 7, 2013

Commiserating the Traditional Marketing

The social media has such an influence today that every brand is in a mad rush to make their presence felt on the social scene. It all started with people lukewarmly opening up to the social media as a marketing medium & then suddenly it garnered so much hype that everyone started measuring clicks, likes, shares and what not!

Slowly but surely, the market has matured and marketers are starting to realize that Social networks cannot magically transform their brand but at the same time it is a very effective medium by which they can create a brand presence which will be very effective in the long run.

Continue reading "Commiserating the Traditional Marketing" »

March 4, 2013

Want to feed burgers to your Business Applications; go ahead we will digest it!

Post by Jagmeet Singh, Principal, Manufacturing Management Consulting Services in collaboration with Ankit Magon, Senior Systems Engineer, FSI Practice

Yes, I know title of blog looks little intriguing especially with relation of burgers and business applications. However, it is an interesting perspective and appeared while having burgers with my friend and also the contributor to this blog, Ankit.

Continue reading "Want to feed burgers to your Business Applications; go ahead we will digest it!" »

December 31, 2012

Business precedence in IT programs

There is always an underlying power struggle going on in IT implementations between Business and  IT teams, but does that have to be the case every time? Mostly the business teams lost earlier, but now there has been a paradigm shift- organizations & System Integrators (SI) have started to acknowledge the importance of the business opinion in IT programs, as they are the ones who are going to use it in the end after all!

Continue reading "Business precedence in IT programs" »

November 2, 2012

E-Commerce in B2B Arena: The wheels are moving albeit slow

Most of us are familiar with B2C e-commerce sites such as Amazon, FlipKart, Dell etc. and have been using them for quite some time now. Thanks to such sites, people have become much more comfortable with the E-commerce platforms. Businesses are also not far behind and are demanding a better experience from their B2B e-commerce portals.

Of late we have seen a trend of e-commerce generating a lot of traction in the B2B arena where businesses are looking forward to create a user friendly commerce environment replete with the features a B2C site could boast of such as Social & Mobile commerce, Personalization, Multiple payment options, RIA etc. Today, B2B e-commerce spending represents more than 85% of total B2X e-commerce spending worldwide (IDC). Let us explore the possibilities.

Continue reading "E-Commerce in B2B Arena: The wheels are moving albeit slow" »

October 10, 2012

The Search Engine Psyche Part 2- How Enterprise Search helps you improve Customer Experience

In the first part of this post we talked about the internal stakeholders & search related issues faced by them and how enterprise search can be beneficial to the employees of an organization leading to huge efficiency gains.

Let us now have a look at the other perspective i.e. how enterprise search can help improve the sites facing External audience and the benefits derived out of it. Enterprise search plays a pivotal role in propelling some of the world's largest portals and eCommerce sites.

Continue reading "The Search Engine Psyche Part 2- How Enterprise Search helps you improve Customer Experience" »

October 8, 2012

Portal or the non-Portal way?

Guest Post by

Devendra Singh, Senior Project Manager, MFG ADT - Digital Transformation, Infosys

 

The core of a Portal is to integrate content, people and processes from various sources within the organization, in a seamless and efficient manner and server as a single point of access to the key information. Generally these can be classified as B2E, B2B, and B2C depending upon the stakeholders accessing the portals - customers, employees, suppliers, dealers etc.  Based on the stakeholders, Portal is also classified as Intranet, Extranet or Web.

 

Many pre-packaged Portal frameworks are available from various leading software vendors like IBM Websphere Portal, Oracle Webcenter etc. Open source Portal frameworks are also available such as Liferay.  These frameworks provide basic building blocks to build a Portal for the Enterprise. There is always a valid thought, which comes when the Portal requirements get defined? - Why can't we write a custom built web application instead of going for a Portal framework or tool?

Continue reading "Portal or the non-Portal way?" »

September 3, 2012

The Search Engine Psyche Part 1

 

The Googles of the world have changed the way we searched for information forever. Today we can access vast oceans of knowledge with just one click. It changed the way we remember, categorize, search, and organize information. Today's generation want search functionality everywhere, right from their smartphones to the documents they are accessing are expected to have some basic search features. What happens when such employees enter organizations and are faced with an inefficient search which won't respond in the way which they have always taken for granted?

Continue reading "The Search Engine Psyche Part 1" »

July 27, 2012

Embrace Personalization: Time to sit up and take notice

Ever wondered why we keep frequenting the same local shop, why we go to the same retailer again and again or why we prefer one outlet over another? If you look closely there is not much difference in the offerings of one retailer from the other. They all have the same store layout, same assortments, even the same offers and discounts. Still we tend to have proclivity towards our favorite, why?

Continue reading "Embrace Personalization: Time to sit up and take notice" »

June 22, 2012

The Three Marketeers!

 

Guest Post by

Priya Thampi, PTA, MFGADT, Infosys

 

Threemusketeers.jpgNo this adventure is not about Athos, Porthos and Aramis from Dumas. The three inseparable friends in my plot are Emotion, Reason and Memes.  They form the foundation and focus for the modern age Marketing.


During the advent of marketing in history, direct human interaction either in the markets or social spots were the only way to promote a product. Now Marketing happens mostly in unknown territories and the market cover they have is absolutely incomparable to the traditional ways.  But again what we lack is the human touch, which was the unique selling factor in the old strategies. How do we decipher mouse clicks and keystrokes to influence and persuade the subconscious brains? Let's see how our three marketers help us in achieving this economy of emotions.

Continue reading "The Three Marketeers!" »