Crowdsourcing of Ideas
Starbucks: http://mystarbucksidea.force.com/home/home.jsp
Dell: http://www.dellideastorm.com/
Sears: http://www.sk-you.com/
This phenomenon raises interesting questions, which we will examine in the following posts.
Over the last couple of weeks I had two people urge me to go and read Groundswell. So I did. If you haven't already, I would recommend it.
In summary, it's probably the closest thing to a road map for implementing Enterprise 2.0 in companies (although to their credit, they don't call it that).
It's chock full of data (some of which will surprise you) and case studies. It also makes concrete recommendations how to evaluate what's the best strategy for a company (should we do a blog, an open forum or a video on You Tube). And best of all, the language the use (for the most part) is clear (focussed on business value not technology) and practical (always refreshing).
Continue reading "Groundswell: A game plan for Enterprise 2.0?" »
Here is an interesting experience shared by one of the attendees at the same conference. The person represented a respected foods and beverages company and also talked about the restriction on social media usage in their corporate office. He talked about how a senior product manager, who was required to comment on a blog about their product, had to rush to the nearest Starbucks outlet to access the social media website since it was inaccessible from within their corporate network.
Continue reading "More Experiences from The Conference Board Meeting" »