Web 2.0 adoption in Insurance – Insurance Web 2.0 Metrix (Part 1)
Each Insurance service provider’s website was analysed in detail for the presence/absence and the degree of sophistication of over 30 Web 2.0 features and parameters and they were in turn assigned scores. The sample set consists of Insurance service providers spread across the world. Let us first look at some statistics as part of this study. Total sample size: 120. The sample break-up of Insurance service providers based on country of origin looks like this: USA(47), France(4), Germany (8), Japan(10), Netherlands(2), UK(9), Bermuda (8), Australia(5), Canada(4), Italy (6), Others(18).
The adoption of Web 2.0 features and functionalities among Insurance service providers has so far been low when compared to Retail. The players who figure high on the Insurance Web 2.0 Metrix have adopted a number of Web 2.0 features such as:
· Data Feeds mechanisms such as RSS/Atom feeds
· Podcasts and Videocasts
· Branch/ATM locator Mashups
In the forthcoming posts, I shall elaborate more on the results from the Insurance Web 2.0 Metrix as well as share the results from top adopters in this segment.
