Web 2.0 is about harnessing the potential of the Internet in a more collaborative and peer-to-peer manner with emphasis on social interaction.

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Crowdsourcing of Ideas

Crowdsourcing of ideas is finding increasing uptake in enterprises and is extending beyond enterprise boundaries. In the past Crowdsourcing of ideas were limited to the employees and in some cases the partners of enterprises. Increasingly we are seeing Crowdsourcing of ideas extending beyond enterprise boundaries to include end customers. Independent Crowdsourcing intermediaries such as CambrianHouse provide a platform for idea submission, evaluation etc. What is interesting is the adoption of Crowdsourcing principles by enterprises beyond enterprise boundaries involving end customers. Let us look at a few examples. Below is a list of three different companies operating in three different industries and have adopted the common theme of Crowdsourcing of ideas.
Starbucks:        http://mystarbucksidea.force.com/home/home.jsp
Dell:                 http://www.dellideastorm.com/
Sears:               http://www.sk-you.com/
This phenomenon raises interesting questions, which we will examine in the following posts.

Posted by Dr. Jai Ganesh on July 30, 2008 09:55 AM |

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Comments

It is a good idea to invite ideas, but often this great initiative is badly manned- at times ideas pour in in thousands and the team that is supposed to evaluate these ideas fails to give them due attention and most of the ideas are ignored.

When a idea contributor feels that his ideas are repeatedly ignored and not given due consideration, the whole idea may backfire.

Posted by: Shrinidhi Hande | August 22, 2008 11:41 AM

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