Web 2.0 is about harnessing the potential of the Internet in a more collaborative and peer-to-peer manner with emphasis on social interaction.

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Thumbs down for 'Web 2.0: A Strategy Guide'

I just finished reading 'Web 2.0: A Strategy Guide' and frankly I was not impressed. It's touted as a  guide for companies to figure out Web 2.0, but it failed to engage (at least me) and the language was a little contrived. I thought Groundswell was much better.

In its defence, it does have some interesting topics around Web 2.0 company valuation, but if you're already familiar with the usual case studies, I would give it a pass.

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