SONAR - Three worlds. One passport.
SONAR is a patent pending software platform, which is a combination of three worlds: physical world, virtual world and the social world. We built SONAR as an innovation demonstrator for retail enterprises who want to provide immersive customer experiences. As part of this, we conducted detailed exercises based on design thinking principles including storyboarding, user studies, design, prototype, beta testing and iteratively building the system. Augmented Reality (AR) intersperses vision with computer generated information, superimposed on the user's view. AR combines the physical world and an interactive, three-dimensional virtual world. Augmented reality adds graphics and sounds to the natural world as it exists. It is a technology which blurs the line between what's real and what's computer-generated by enhancing what we see, hear, and feel. Augmented Reality has the potential to enable natural interactions and immersive user experiences by blending physical and virtual worlds. This provides users with experiences not possible in just the real or virtual worlds.
SONAR is an effort to build future ICT systems which offer immersive user experiences for retail customers. Retailers are seeking answers to issues such as differentiating user experience on their points of interaction, increasing reach to the consumer, improving conversion rates on the website, sustaining consumer loyalty, etc. In several such areas, emerging interaction technologies such as AR can make a significant difference. New interaction technologies such as AR can help retailers find answers to some of these pressing needs. Given below is a screenshot of the system. Feel free to share your feedback and write to us if you need more information on SONAR.
