Results tagged “cloud crm”

Catering to Customers on the Cloud

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Capital is expensive, compliance is exacting, competition is intense and customer dynamics have changed - that, in brief, is the 'New Normal' in banking. As the pressure on margins and profitability mounts, banks will have to review and streamline existing operating structures to increase efficiency and productivity. Most importantly, being customer-centric is now more compulsion than choice in the new order of things. 

CRM Soars to the Cloud

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Globalization brought in its wake the dictum "customer is king." A couple of decades, slowdowns and recessions later, companies still subscribe to this decree. So much so, that it has spawned an entire business - Customer Relationship Management (CRM) - in a bid to engage this all-important asset, the customer.

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