Discuss, debate and exchange ideas on latest trends and opportunities in the Business Process Management (BPM) landscape. Deliberate on adding “business value” to clients, vendors, employees and various other stakeholders to enhance customer satisfaction and sustain long term partnerships.


December 24, 2018

How to Tackle the Voice Giant ?

I remember the days during my childhood, yearning for stories, fairy tales, princess, superheroes and no dearth for imagination. Some of those stories that I read as a kid always had some or the other magical responsive utilities like a talking mirror, a door or a carpet which will speak if spoken to or answer questions and show information if asked. Little did I know that I'll live to see those magical things come to life with the help of technology. Audrey, Google Assistant, Siri, Cortana, Alexa are some of those to name a few.

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February 6, 2018

Micro Moment

With the ever changing consumer behavior and technological advent, the battle for eyes, clicks and conversions are won through the numerous odd and meaningless moments. which brings the consumer to his destination and these are called Micro Moments.

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February 5, 2018

Keyword - Intent is the Key, not the Word

 Keywords are the most underutilized tool because most of us fail to understand the impact it can create. 

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November 28, 2017

Why We Should Stop Focusing on Click Through Rates

The world keeps evolving and so does the way ROI is defined and derived by any organization. Advent of technology has enhanced the way we speak with our customers and how we consume the rich data they have left us when they casually crawl through our website or any other medium for that matter using the internet. Thanks to the same technology, the ever changing needs of the consumers has pushed the advertisers and business owners to adopt to all new levels of metrics and parameters to give them a clarity on how their online advertising will yield results.

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May 18, 2017

Email Marketing: The Critical Cog in Your Digital Marketing Strategy

 Emails are most effective when personalized. The market is flooded with email marketing automation tools, many of which are affordable (if not free), easy to integrate with your CRM systems, and highly intuitive to build and deploy. It is quite simply the best bang you can get for your buck to build meaningful one-to-one conversations with prospects and customers.

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April 14, 2016

Marketing through Automation

Marketing automation when implemented succinctly will act as the bridge that brings disparate processes, systems and channels together, enhancing campaign management, execution and overall effectiveness.

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