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Posted by Pramod S.N. at 5:58 AM


Remember the days of trying to reach the widest audience for your company's products without the Internet? While you may remember this dark period, it's surely a memory most would like to forget. In today's online environment, there are many opportunities for both big and small companies to promote themselves.

Three of the most successful ways are social media, mobile marketing, and cloud computing. Let's explore the benefits of implementing these strategies:


Almost everyone has heard of Facebook, Twitter, YouTube, or LinkedIn (among others). Users of these sites are not just teens and young adults, but people ranging in age from pre-teens to those over 65. With a few simple keywords, a company can reach millions through a quick Tweet, Facebook advertisement, or viral video. Don't believe it? According to a 2011 Search Engine Journal survey on the growth of social media in recent years:

  • 1 in 4 Americans watches a YouTube video daily.
  • A whopping 53% of employers research job candidates through social media websites.
  • 71% of companies have a presence on Facebook, 59% are on Twitter, and 43% use a company blog for marketing.

In addition, a recent study on social media ROI showed that 77% of companies plan to spend more on YouTube, 75% will increase spending on Facebook and blogs, and 73% will invest more in Twitter. These facts paint a clear portrait of the importance of implementing social media marketing strategies--and the massive audience that can be reached.


An astounding 1.2 billion people are subscribed to mobile broadband plans. In the U.S., over 25% of people accessing the Internet are mobile only, soon to surpass the percentage of people accessing the Internet through a desktop computer. By 2015, it is predicted that mobile-ad spending will increase nearly seven-fold, rising from $3.3 billion in 2011 to an estimated $20.6 billion.

Whether by incorporating text, A2P, email, IM, or automated alerts--all of which are easy, cost-effective advertising methods--marketers have more methods than ever to reach consumers via mobile. And as advertising becomes more targeted and the technology improves, mobile marketing will become a significant component of all marketing plans in the future.


Did you know that 50% of enterprises began the shift to cloud computing in 2011 and by 2013 70% of mobile users will expect to consume cloud-based services?

Cloud computing providers offer everything from secure data storage to the latest enterprise resource planning systems and remote data access. Customers are able to have a seamless experience using any device they'd like to within their cloud.

This allows for greater flexibility, with the user being able to move from device to device while their data remains stored and accessible across all platforms. Cloud computing is also a cost-effective solution because it eliminates the hassle of inaccessible systems and software crashes, and reduces costs associated with IT personnel and system upgrades.

With the advent of online marketing tools such as social media websites, mobile marketing, and cloud computing, we are now living in a golden age for companies to efficiently and cost effectively reach as many customers as is possible.


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