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Decoding BYOD - Advantages & Implementation Challenges: Part-1

By Alpesh Chauhan, CRM Lead Consultant, Oracle Practice, Manufacturing Unit, Infosys


Decode-image4.pngPeter  is  Sales  Manager and  his  job  involves  lots  of  travel to visit clients. He  is about  to start for the office. He logs into CRM application and checks  list  of  appointments  on  his personnel IPad. While  travelling  to customer  location, he checks client history and other details. He makes presentation to customer using his IPad. After this meeting he travels to office and prepares another presentation for next meeting on his IPad. He has downloaded useful apps which help him to complete work faster. In the evening, he uses same IPad for playing games on PS3 at his home.

That's BYOD!!!


BYOD (Bring Your Own Device) program allows employees and partners to use their personal Phones/tablets/laptops at their work place. Wall between Enterprise devices and personal devices has started falling. BYOD programs  are acting as  catalyst for this fusion. Organizations are coming  up  with  the  formal  BYOD  policies, which  clearly  defines  all aspects of BYOD programs like list of eligible devices, reimbursement conditions and limitations, security policies, data/application access controls etc. 


Decode-image1.pngBYOD on the roll!!!
Android and IOS  based  devices  have  changed  mobile  market  in  last  couple  of years. Everybody  wants  Smart phone  and everybody is switching to smart devices. Mobile devices  used by the corporate users were significantly different than used by the consumer few years back. But smart phones have  converged corporate & personnel device into one smart device. There are  apps available for almost everything, which are used heavily by consumers in their daily work. More and more consumers are  using  smart devices for their official work. Employees prefer to use their personnel devices at work. There has been significant increase in iPad usage for their daily sales tasks by Field Sales professionals in  the  last  two years. CRM  product  vendors  are  coming up with the mobile solutions, which allow employees to access applications on their smart devices. Organizations have started realizing the significance of consumerization of IT.  


What are pros of using BYOD?

1. Faster New Technology adoption: Business  applications  are  slower  in  change  compared to  consumer based technologies. Mobile technologies  are in the  phase  of rapid  innovations  and expected  to continue  same growth in near future. Business applications can't be changed  at  the  same pace. Latest  mobile  technologies are available on smart devices at very affordable prices and users are upgrading fast. BYOD allows users to adopt and utilize new technologies faster, which will eventually benefit an organization.

2. Increased User Satisfaction: This  is  going  to  be  a  key  factor  in  acceptability  of  BYOD within an organization. User satisfaction is expected to increase with users being allowed to use their own devices, which in turn will increase BYOD adoptability.

3. Cost Savings: There will be upfront cost savings when companies  opt  for  BYOD than providing company owned handhelds in most of the cases. Amount of cost savings may defer based on the company's current cost on handhelds and voice usage plans.

  • Similar to Broadband usage compensation policies, companies may opt for partial payment of voice usage plans, which will improve cost savings. Smart phones are becoming affordable and companies will expect users to buy it on their own and not expect reimbursement for the cost of device.
  • Ongoing Support cost  may  increase  as  IT  department  need  to support wide  range  of  devices. Companies  may  refrain  from supporting devices to cut cost. 

There  are  certainly  many  benefits  of  implementing  BYOD  program  in  your  organization. But  one  should  definitely  look  at  BYOD implementation challenges before going ahead with BYOD. BYOD implementation challenges have been covered in detailed in Part-2 of my blog.

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