At Infosys, our focus on Healthcare is aimed at radical progress in affordability, wellness, and patient-centricity. We believe technology is a catalyst for game-changing healthcare solutions. In this blog, we discuss challenges, ideas, innovations, and solutions for the healthcare economy.

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August 5, 2012

Applications of Big Data in Healthcare

Big Data has emerged as one of the key focus areas for organizations across the entire insurance industry. It presents unique opportunity to leverage the intelligence available in the form of unstructured data and to form the business strategies around it.

"Big data" is a term applied to data sets whose size is beyond the ability of commonly used software tools to capture, manage, and process the data within a tolerable elapsed time. Big data sizes are a constantly moving target, ranging from a few dozen terabytes to many petabytes of data in a single data set.

A huge amount of unstructured data related to healthcare providers, members are available in public domain including different social media websites. These data encapsulate information on the members' healthcare needs and the way future consumer behavior is shaping up. Healthcare organizations will find the application of big data useful in the following areas.

·         Sales and new business

·         Underwriting

·         Claims investigation

·         Customer Service

·         Marketing

In the next set of blogs, we are going to discuss further on how big data can be leveraged by the healthcare organizations.