Infosys’ blog on industry solutions, trends, business process transformation and global implementation in Oracle.

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Coalition loyalty: Loyalty's new definition


Coalition loyalty - the next-generation loyalty that increases customer satisfaction through easy earn and burn points across businesses is gaining traction quickly the world over. Coalition loyalty offers incentives / rewards to customers of two or more businesses. Although not a new concept, it is gaining traction quickly, the world over.


A coalition loyalty requires an anchor who brings partners from various services or product domains onto a single platform and allows the points issued by one vendor to be interchangeably used with another vendor on the same platform. It essentially works as a Loyalty Sharing group between the participating partners.


Next-generation loyalty offerings are fast moving in this direction with customers reopening some of their inactive loyalty accounts, with the prospect of being able to use points beyond just one brand.


The success of coalition loyalty lies in the usage of a settlement system that helps in reducing the settlement time between earn & burn partners in addition to helping in reducing operational costs and preventing revenue leakage, thereby enhancing customer satisfaction.


Infosys has implemented a solution for such settlement needs using Oracle's stack of products such as Revenue Management and Billing (RMB), Oracle BI Publisher (OBIEE) and Oracle Documaker.

  • Oracle's Revenue Management & Billing (ORMB) - rules based system for billing, payment and collections

  • Oracle's Business Intelligence Enterprise Edition (OBIEE)  - for management reporting needs

  • Oracle Documaker - for printing statements from ORMB



To read more about the need for Coalition Loyalty and understand the settlement solution from Infosys, please visit us at Oracle Open World 2016 to know more about this solution.


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