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Ecommerce needs an E-Lift

Imagine the convenience of indulging in Grocery shopping right at your home - and not being bothered

by the weather, clock, rush hour traffic, POS queues and coupon clutter.  I am not trying to make a case

for ecommerce here but want to make a case for enhancing it completely so that it becomes a

compelling experience for the Grocery shoppers - powerful and personalized yet simple.  With the

advent of 4G, ubiquity of high resolution tablets, 3D technology - I do not think this is a big ask. Of

course the retailers will be pushed to their limits -supply chain and distribution network will now need

to be more agile, inventory management and forecasting more accurate, business intelligence and

analytics more dependable but this will also benefit them from additional product advertising

revenues, predictability in orders, cross sell & up sell opportunities, better shrink management,

collaboration opportunities between retailers, new product categories - personalized items  and of

course the store will be now open 24X7 for business! The Brick and mortar could well be replaced by

intelligent "break pack" distribution centers  which are no longer cost centers and the fleet owned and

operated by a third party, round the clock.  Am I dreaming?


Posted on behalf of Thomas Mathen

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