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Looking for a solution to implement omni-channel capabilities and reach the consumer directly?


With the increase of online consumers, multi-channel presence is a necessity for CPG companies today. Major CPG companies are looking at Direct To Consumer model with an aim to build stronger brand association with consumers and reduce cost. Manufacturers/CPG companies with SAP as ERP backbone are acquiring multi-channel capabilities to reach consumers directly.

The biggest challenge in front of the companies is the lack of strategic and operational expertise to enable DTC channels. Manufacturing/ CPG companies having or planning to have a direct to consumer model should develop an effective strategic approach and ask following key questions to themselves:

What is the best suited DTC business model for me?

  • How channel conflicts can be mitigated?

  • How to provide seamless experience across channels?

  • Whether to go with SAP or any other best of breed solutions?

The DTC model requires a robust foundation of selling and fulfilling processes backed by technology.

Infosys Direct to Consumer Solution based on SAP-Hybris integrated architecture is one such key technology component that helps manage the information, execute and monitor the process, ensure customer orders are fulfilled accurately and cost efficiently across a complex network of systems and processes. It provides the flexibility to quickly develop distinctive capabilities necessary to deliver superior consumer experience. Capabilities that not only help improve supply chain efficiencies, but also help improve the business' ability to be responsive to customer demands and thereby exceed customer expectations.

Want to know more about the solution and see live demos? Meet us at SAPPHIRE Now 2014, Booth # 308!

This blog is posted on behalf of Gaurav Mehra, Lead Consultant, Retail, CPG and Logistics (RCL), Infosys.

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