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Regional SAP NOW events present excellent opportunities

For the past several years, SAP has been hosting regional "mini SAPPHIRES" called SAP NOW in various countries. Their aim is to create awareness among customers and prospects about the latest innovations and provide a platform for interactions amongst customers as well as a forum for discussions between customers and partners.

 

SAP NOW Moscow is the largest annual SAP business forum in the CIS region. Over 6,000 professionals gather at SAP NOW Moscow to discuss innovative technologies and solutions that can help enterprises get the competitive edge and build smarter businesses for tomorrow.

 

SAP and its partners presented a large exposition with practical examples of how big data, machine learning, blockchain, IoT, cloud technologies, and SAP S/4HANA can enable greater efficiencies in business.

 

This year, the 1-day SAP NOW in Moscow (www.sapnow.ru) was followed by a 2-day technology conference called SAP Digital Exchange (www.sapdx.ru).

 

I had the privilege to host the SAP S/4HANA break-out forum on Day 2 and conduct 3 out of 6 sessions on that day. These included:

 

- SAP S/4HANA Cloud - The Intelligent ERP

- SAP S/4HANA - What's New in 1809

- S/4HANA Migration Tools and Migration Best Practices

 

After 19 years as an SAP veteran, it was for the first time that I was standing on stage wearing the Infosys "hat" and promoting S/4HANA from the perspective of a premium SI and implementation partner.

 

The impact of such conferences can be huge, especially if one delivers keynotes and speeches - and customers hear you talking. Customers are constantly looking for best practices, examples and guidance for their transition to SAP S/4HANA -- they are hungry for solid information that goes well beyond marketing messages.

 

As an S/4HANA expert, I was able to give customers both guidance and confidence for a successful transition. I also convinced many of them on the various benefits and quick wins of SAP S/4HANA.

 

To achieve this, I used selective live demos on an S/4HANA Public Cloud system (Advanced Financial Closing Cockpit; ML Cash Application; Demand-Driven Replenishment) to highlight the power and potential of this superior next-generation ERP. I follow the motto: "action speaks louder than words"; so, it is my firm belief, if you can show it, don't use slides to explain it.

 

Several Russian prospects approached me after my presentation and wanted to know more about Infosys. They sought to know how extensive was our presence in their market and the best practices we offer. In addition to these queries, two small local technology players approached me and asked whether they could do business with Infosys for add-ons and migration services.

 

I think these "small" regional SAP conferences provide an excellent platform for a direct and fast entry into new markets. While SAPPHIRE and TechEd conferences are certainly important, these regional events offer insights into the local customer base.

 

The CIS customers who attended SAP NOW Moscow see Infosys as a powerful strategic implementation partner for their digital journey . This was also endorsed by speakers from SAP and Metalloinvest, both of whom referred to Infosys as a leading implementation partner.


by Stefan Batzdorf, Senior Practice Engagement Manager, SAP Digital Sales, Europe

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