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Delivering the Goods in Online Grocery Business

A number of grocery retailers are enthusiastically embracing online initiatives. Some enable a buy-online-in-store-pickup approach while a few expand their reach to include home deliveries and the usage of dark stores. But one look at the online grocery landscape reveals that a successful strategy is not really linked to any of these.

In a recent blog on Supply Chain Matters, I lay out the true platform for successful adoption of online operations by grocery retailers. I argue that what is needed is an understanding of linkages across the true view of consumer desires, alignment of retail grocers, and perspective of solution providers. The entire blog can be accessed here.

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