Winning Manufacturing Strategies

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April 26, 2012

Web Content Management Tailored to Manufacturer's Needs

Guest Post by Varun Chhibber, Associate Consultant, MFGCSI- Digital Transformation Practice, Infosys

Web content management is the process of managing the content to be consumed over various online channels with the help of various tools. It is known by many names such as Web experience management, Web engagement management, Customer experience platform etc.

The WCM software market achieved total worldwide revenue of $1 billion in 2010, despite recessions in many major economies, and Gartner forecasts that it will reach $1.2 billion in 2011(Source: Gartner). The leading players in the field of WCM are Adobe, SDL, Autonomy, Oracle etc. offering tools which assist organizations in better managing their web content.

Organizations today expect WCM to not only manage the content of their websites but also to maximize the potential of  interactions with users, whether that means upselling/cross selling , engaging the visitor more etc.

To fulfill such expectations a WCM system has to understand the 'Context'. It has to understand the profile of the visitor (who is he? from where? needs? Etc.) and then offer the relevant content to cater to the needs of the visitor.

WCM is expected to integrate with applications such as web analytics, CRM, DAM, Social networking platforms, email campaign software, testing & optimization tools, enterprise marketing suites to provide a wholesome experience to a visitor.

Let us have a look at some of the Requisite functions for a WCM solution, these are shown below:

wcm1.png These are some of the functions which are expected out of a WCM solution these days.

Most common use cases or the scenarios in which content management is used for Manufacturing domain are listed below:

ü  Change management (Manufacturing processes)

ü  Communication & collaboration (Dispersed manufacturing facilities)

ü  Product development & planning (Automated design and data management systems)

ü  Document management ( Quality assurance and compliance requirements)


Manufacturers need content management for various purposes such as compliance, collaboration, efficiency gains etc.

The emerging trends which Manufacturers should look out for are listed below:


Manufacturers should have a deep look at these trends, offerings & Use cases and then try and align web content management in their strategies. Content management system may last up to 4-6 years and therefore these choices have to be made prudently, otherwise it may prove costly. Sectors like retail and consumer goods have embraced WCM fully and are enjoying the fruits of its success, now it's time for manufactures to dive in!

April 16, 2012

Green Business Intelligence: Managing Sustainability

Guest Post by Jagmeet Singh, Principal, Manufacturing Management Consulting Services, Infosys Litd.,

Men did not make the earth. It is the value of the improvements only, and not the earth itself, that is individual property. Every proprietor owes to the community a ground rent for the land which he holds. Thomas Paine

The seventh goal of Millennium Development Goals (MDGs) of United Nations which have been agreed by 192 United Nations member states and 23 international organizations have agreed to achieve by the year 2015, clearly states the reduction of CO2 emissions, & consumption of ozone-depleting substances amongst the few others.

This reinforces the fact that going green is not just a fashion statement rather it is the need for tomorrow.

With various regulations like REACH (Registration, Evaluation and Analysis of CHemicals)and protocols like Kyoto,GHG (Green House Gas)producers are being made responsible for every product they make and sell. This has impacted producers not only from manufacturing industries but also from Retail, Consumer Packaged Goods (CPG), Hi-tech and other industries as well. To cater to this, it is imperative for each producer to be able to trace & report not only carbon footprints in their product's life cycle but also become more responsible towards environment.

Product life cycle, as we understand, at high level comprises of stages like concept, design, manufacture and sell. Every stage contributes some or the other way towards environmental pollution & is related. For instance, if the designer does not use green materials, production does not follow low energy consuming manufacturing processes and final product is being transported via mechanisms which cause more environmental pollution, then the overall impact on environment is detrimental. Consider identifying, capturing and reporting such information at each stage and at granular level of detail will result in mammoth task of data collection and analysis. However, it has to be done.

Business Intelligence (BI) over the period has evolved itself to more than just a reporting system. It has become "Responsible BI".Now, BI has all the capabilities to track each stage of product development, help identifying the key metrics and parameters to monitor and control carbon footprint and thus be more responsible towards environmental protection.We need answers to the most intriguing questions about BI& Green:

-What are the various factors which BI could control in managing green information?

-How BI can help save penalties and fines by being non-green compliant

-Responsible BI framework for saving energy and reduce carbon footprints

I will continue this discussion in my next post.